RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, and France’s leading exhibitor, Les Cinémas Gaumont Pathé, announced today a multi-year extension to their 3D cinema deal under which RealD has been named the exclusive circuit wide 3D cinema technology provider.
The new agreement increases the number of screens to be equipped with RealD 3D to up to 600 and calls for only RealD 3D technology to be utilized at current and future Les Cinémas Gaumont Pathé locations. RealD and Les Cinémas Gaumont Pathé signed their initial agreement in 2009 and Les Cinémas Gaumont Pathécurrently has approximately 500 screens equipped with RealD 3D across theatres in France, The Netherlands and Switzerland.
“Les Cinémas Gaumont Pathé has been a great partner for RealD and this long-term exclusive extension is a testament to the premium quality of the RealD 3D cinema experience that audiences have come to expect at the theatre,” said Marlene Songin, Vice President, Cinema, EMEA at RealD.
“RealD provides the best technology for 3D and we want the best for our customers. We are delighted to continue and deepen our relationship with RealD,” added François Ivernel, Chairman, Gaumont Pathé Movie Theaters.
RealD is the world’s most widely used 3D cinema technology, with over 18,700 screens equipped with RealD 3D in approximately 60 countries around the world.
