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Los Angeles, Calif—Dec 14, 2011

RealD Celebrates Disney’s “Beauty and the Beast” Theatrical Release in Disney Digital 3D™ with Special Edition 3D Kids Glasses

Collectible Keepsake 3D Kids Glasses Available Exclusively at RealD 3D-Equipped Theatres in North America on Friday, January 13.
Following the success of their collaboration on Walt Disney Pictures’ “The Lion King” in 3D, RealD Inc. (NYSE: RLD) and Walt Disney Pictures are celebrating the January 13 release of the animated classic “Beauty and the Beast” for the first time in 3D, with limited-edition RealD 3D kids’ glasses.  

Featuring movie-themed colors and images of the film’s characters, including the beloved Chip, Mrs. Potts and the Beast, these collectible RealD 3D glasses will be distributed at theatres free of charge with the purchase of a child’s ticket to see “Beauty and the Beast” in 3D. Glasses will be available exclusively at RealD 3D-equipped theatres in North America beginning Friday, January 13, while supplies last.   
 
“What better way for parents to share the magical experience of ‘Beauty and the Beast’ with their kids than to take them to see it in RealD 3D,” said Joseph Peixoto, president, worldwide cinema at RealD.”
 
“The feedback we received from parents and kids alike on the ‘Lion King’ 3D program was extremely positive, so we’re thrilled to team up once again with RealD to make the family moviegoing experience even more special with these ‘Beauty and the Beast’ collectable 3D glasses,” added Dave Hollis, executive vice president of distribution at Walt Disney Studios Motion Pictures Distribution.
 
Sealed in individual packaging to ensure they are sanitary and of high quality, limited-edition, “Beauty and the Beast” themed RealD 3D glasses are designed to fit children 8 years of age and younger.  Standard adult and kids’ RealD 3D glasses are also available at theatres throughout North America.  Visit www.RealD.com/Beauty3D in the New Year to find a RealD 3D-equipped theatre playing “Beauty and the Beast” in Disney Digital 3D™.”
 
About “Beauty and the Beast”
Walt Disney Animation Studios’ magical tale “Beauty and the Beast” returns to the big screen in Disney Digital 3D™, introducing a whole new generation to the Disney classic. The film captures the fantastic journey of Belle (voice of Paige O’Hara), a bright and beautiful young woman who’s taken prisoner by a hideous beast (voice of Robby Benson) in his castle. Despite her precarious situation, Belle befriends the castle’s enchanted staff—a teapot, a candelabra and a mantel clock, among others—and ultimately learns to see beneath the Beast’s exterior to discover the heart and soul of a prince. 
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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