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# 1930 Baird

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Rancho Cordova, Calif., USA—Feb 2, 2012

Barco Impresses Large-Screen Theater Experts with Laser Projection Technology Showcase at Moody Gardens Digital Cinema Symposium

Digital cinema pioneer and world-record holder of the brightest DC projector, Barco publicly unveiled its laser projector technology, showcasing levels of brightness and color saturation never seen before to exhibitors and industry luminaries at the 2nd Annual Moody Gardens Digital Cinema Symposium in Galveston, Texas from January 9-10, 2012.

“The laser projection presented today by Barco is the best projection, truly the most stunning images, I've ever seen on-screen in my life,” said Douglas Trumbull, legendary film maker and visual effects pioneer. “This is where we need to go as an industry to save the movie industry from decline. If you want to get people into theaters, you have to do this. The level of brightness, color gamut and saturation that Barco's laser projector delivers is paramount to achieving the ultimate production value.” 

Barco demonstrated its revolutionary 4K laser projection technology on a 70-foot screen, stunning a crowd of large-screen movie industry experts with its brightness and image clarity and providing a glimpse of where cinema is heading as an industry. Exceeding 55,000 ANSI lumens, Barco's laser projector prototype achieved even higher brightness levels than its world-record holding DP2K-32B digital cinema projector, the first time a laser projector has presented a 4K movie on a giant screen. Compared to traditional xenon lamp-based projectors, laser technology offers several advantages, including brighter images and a wider color gamut, longer lifespan (up to 10 times longer), and sustained brightness over the life of the laser light source. 

Premiere Cinemas VP of Cinema Operations Joel Davis attended the laser projection demonstration, remarking, “The contrast ratio on the screen and full brightness are unbelievable.” Another exhibitor, Cinergy Cinemas CEO Jeff Benson, commented, “This was the brightest image I've ever seen on a screen that size – really impressive!” 

David Keene, Executive Editor of NewBay Media's Systems Group, commented, “The most dramatic demo at the Digital Cinema Symposium was Barco's showing of a prototype laser projector. The audience saw a stunning display on a massive screen with a light output they have never seen anywhere: 600 watts of laser light into the 4K DLP (with a 1.38 inch chip), super high contrast, with amazingly uniform light output to the last inch of every corner of the screen. It's impossible to describe the combined, synergistic effect of simultaneous very high light output, higher contrast, and 4K resolution.” To read Keene's full review, visithttp://rentalandstaging.com/article/69340.aspx.
“What our customers want now more than anything is brightness. That's what improves the user experience right now in 3D,” said Todd Hoddick, VP Entertainment for Barco North America. “The key is to drive the combination of brightness and light levels up, while driving total cost of ownership down. Laser is going to help us make our customers more profitable and give them choices in content. Most importantly, it addresses the most important and frequent request we get, 'Can you give us more light output?' What we've proven today is a resounding 'yes, we can.'” 

Further demonstrating its technology leadership in immersive cinema, Barco also showcased DLP Cinema® Enhanced 4K projection, enhanced by high frame rate technology, and including Auro-3D, a multi-channel 3D audio system. “This solution delivers the most true-to-life movie presentation by producing smooth, crystal clear imagery coupled with ultra high-fidelity sound,” commented Andrew Gaweda, Senior Product Manager for Barco North America. “Elevating the movie-going experience to new levels for all types of theaters, Barco's DP4K-32B is the ideal platform for large-screen cinema as well as traditional-sized auditoriums.” 

To learn more about the Moody Gardens Digital Cinema Symposium and see reviews, visit www.barco.com/moodygardens.
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
Barco Web Site:
About Barco Digital Cinema: Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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More Barco Press Releases: Apr 15, 2014 Barco Secures US-FDA Product Variance for its First-In-The-World, Commercial Laser-Illuminated Cinema Projector, Assuring Hassle-Free and Worry-Free Installation Apr 10, 2014 ‘Wir Waren Könige’ First German Movie Mixed in the Auro 11.1 Immersive Sound Format Mar 27, 2014 Santikos Theatres Acquires Barco Laser Projection to Deliver Cutting-Edge Movie Presentation Mar 26, 2014 China’s Leading Cinema Exhibitors Keen to Install Barco’s Laser Projectors Mar 26, 2014 Barco Drives Open Standards and Global Expansion of Auro 11.1 Immersive Sound with 450 Auditoriums and More Than 50 Movie Titles Committed for Auro Release Mar 25, 2014 Barco Achieves DCI Compliance for New Barco Alchemy Digital Cinema Projectors Mar 24, 2014 Cinemark First to Install Barco’s Laser Projector in North America and Raise the Bar on Image Quality Mar 24, 2014 Barco Raises the Bar for Cinema Image Quality with the Launch of its 4K Laser Projector at CinemaCon Mar 20, 2014 The Brightest Cinema Projectors Are Now More Powerful Than Ever: Mar 18, 2014 Barco brings technology innovator Ted Schilowitz onto the Barco Team as its “CinemaVangelist" to spearhead bold, innovative moves in cinema’s future Mar 14, 2014 Trinity Studios Mixes New Tamil Masterpieces in Auro 11.1 By Barco Mar 13, 2014 Barco and Cinetech Middle East JLT Help Expand the Digital Cinema Experience into Nigeria and Ghana Mar 12, 2014 “CinemaBarco” Ushers in A New Era of Cinema Entertainment, Bringing Showmanship and Community Back to the Cinema Feb 26, 2014 EGA Cinema Treats Audience to Auro 11.1 Experience By Barco Feb 20, 2014 Omniplex Opens First Cinema Fitted with Auro 11.1 By Barco Immersive Sound Technology and HFR 3D Projection Dec 11, 2013 Barco’s Immersive Sound Technology Rapidly Gains Traction in APAC Region Nov 29, 2013 Tamil Thriller Vidiyum Munn to Be Released with Auro 11.1 Immersive 3D Audio Nov 20, 2013 Suresh Productions and Ramanaidu Studios Adopts Auro 11.1 By Barco Sound Format to Create Immersive Audio for Tollywood Movies Nov 19, 2013 South-Africa’s Nu Metro Cinemas Goes Fully Digital with Barco Oct 30, 2013 Cinemex Concludes 1,800 Screen Digital Cinema Deployment Exclusively with Barco More
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