Start / Menu > Find Press Releases > Full Press Release
Kortrijk, Belgium—Feb 7, 2012
Future IMAX Theatres to be Exclusively Powered by Barco
Barco, a worldwide leader in the Digital Cinema industry, announced today that it has been selected by IMAX Corporation as the exclusive, worldwide projection technology partner for its IMAX® theatres for the next seven years. Through its selection of Barco’s Guinness World Record winning Xenon lamp-based digital projectors, IMAX will immediately enhance The IMAX Experience® in its global cinema network. In addition, IMAX theatres will benefit from a new generation of high-performance, laser-based projectors, which are expected to be deployed in 2013.
Over the years, IMAX has established its reputation as the leading provider of awe-inspiring, immersive cinema experiences. In Barco, it has found an industry acclaimed technology partner that is able to further differentiate and maximize The IMAX Experience®. In the first phase of the partnership, the parties will integrate an enhancement of Barco’s existing Xenon-based projectors for use in IMAX’s current backlog and new system signings. This solution will be available in the second half of 2012. Simultaneously, Barco and IMAX will co-develop leading-edge laser technology – benefiting from Barco’s unique laser innovations and IMAX’s licensed Kodak IP. Simultaneously, the companies will work together exclusively to manage thetransition from Xenon-based to high-performance, laser-based projectors, which are expected to be deployed in 2013.
“Being selected by IMAX as the exclusive supplier for the world’s most immersive cinema experience is a strong endorsement of our leadership in the Digital Cinema projection business,” explains Wim Buyens, Senior Vice President of Barco’s Entertainment Division. “This partnership will strengthen our position as the premium provider of state-of-the-art cinema technologies that provide the perfect match for every screen, whether small or large. What’s more, it will enable us to further ramp up our manufacturing scalability and to continue setting the standard for future technologies.”
“As we continue to expand globally, it is critical that our technology partner keeps pace with our ambitions around innovation and growth,” said IMAX Chief Business Development Officer Robert D. Lister. “Barco is that partner. A leader in advanced digital and laser technology, Barco is well-known for its quality and integrity. We believe the result of this collaboration will further differentiate The IMAX Experience® for consumers, strengthening our value proposition for studios and exhibitors.”
Todd Hoddick, Vice President for the Barco Entertainment Division in North America, adds: “We are honored to have been selected by IMAX as their worldwide and exclusive digital projection technology partner. We are both excited and committed to bring the full weight of Barco’s operational excellence, integrity and ability to deliver on the ideals of the IMAX brand. Together we are determined to redefine the immersive cinema experience.”
The agreement with IMAX underscores Barco’s commitment to offer exhibitors the most comprehensive suite of products and solutions to create a premium movie experience in their auditoriums at the lowest cost of ownership. This is exactly what has made Barco a valued technology leader, – as illustrated by its long list of industry firsts and its Guinness World Record for the brightest projector – as well as a global market leader – reflected in the company’s 40% worldwide market share, market leadership in China and strong global customer base.
Being appointed as the exclusive supplier of projection technology for the largest screens in the industry is a new milestone for Barco’s Entertainment Division, which has a long history of providing high-quality equipment to the Advertising, Rental & Staging, Branding & Retail, Sports, Digital Cinema and Corporate AV industry. In these markets, Barco continues to innovate with a full portfolio of pioneering imaging and sound products that optimize productivity and range from compact, reliable projectors for mid-sized businesses to the most powerful projectors, LED displays and image processors for operation in a broad spectrum of entertainment venues and outdoor events.
About Barco Digital Cinema:
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.
Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page
Barco Digital Cinema Web Site
About IMAX Corporation:
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe. IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Dec. 31, 2012, there were 731 IMAX theatres (598 commercial multiplexes, 19 commercial destinations and 114 institutions) in 53 countries.
IMAX Corporation Directory page
More Barco Press Releases:
Apr 23, 2013
Cinesystem Cinemas Expands Digital Cinema Footprint in Brazil with Barco Projectors
Apr 18, 2013
Cineplanet Selects Barco and Bardan to Outfit Current and Future Cinemas with Barco Projectors
Apr 17, 2013
Real Image Media Technologies and Barco Further Strengthen Partnership in India
Apr 17, 2013
Barco, Auro Technologies and DTS Collaborate in Support of Proposed New Open Format for Immersive Object-Based Cinema Sound
Apr 17, 2013
Barco Launches Financing Program to Help Movie Exhibitors Invest in 3D Immersive Cinema Sound
Apr 16, 2013
Cinemark Expands its Digital Cinema Footprint in Latin America with Barco Projectors
Apr 15, 2013
Marcus Theatres Selects Barco’s Cinema Sound Solution for Ultrascreen Cinema
Apr 12, 2013
Cine Colombia Expands with Barco Digital Cinema Projectors and Auro 11.1 Immersive Sound
Apr 10, 2013
Platinum Theatres Selects Barco’s 0.69” DLP Cinema® Projector Purpose-Built for Smaller Theaters
Apr 8, 2013
Barco’s New DP4K-P Post Production Projector Featured in Canon’s 4K DI Suite at NAB 2013
More IMAX Press Releases:
Apr 15, 2013
IMAX® and Cinépolis Sign Agreement for Five Theatres in Mexico
Mar 26, 2013
Indonesia's Largest Exhibitor Expands Imax® Footprint with Eight-Theatre Deal
Mar 18, 2013
IMAX® and Mars Entertainment Group Sign Agreement to Open Three Theatres In Turkey
Dec 4, 2012
Cinema Park Adds Four Imax® Theatres to Circuit in Russia
Nov 8, 2012
IMAX and CJ CGV Holdings, Ltd. Expand Revenue Share Relationship with 15 IMAX® Theatres in China
Oct 23, 2012
IMAX Continues Growth Across Europe
Aug 6, 2012
PVR Cinemas Expands IMAX Commitment with Theatre Agreement
Jul 16, 2012
IMAX and TGV Cinemas Expand Joint Revenue Share Agreement with Seven Additional IMAX® Theatres in Malaysia
Jun 18, 2012
IMAX Signs Agreement with Caspian Capital Limited to Open First Imax® Theatre In Azerbaijan
Jun 18, 2012
IMAX Continues Expansion in Russia with Three New Imax® Theatres
©Copyright 2003-2011 . All rights reserved.