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# 1930 GE

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Kortrijk, Belgium—Feb 28, 2012

Exclusive Digital Deployment Deal with SF Bio Sweden Confirms Barco’s Strong Position in Nordic Region

Digital cinema pioneer Barco is proud to announce that leading Swedish cinema chain SF Bio has selected Barco's digital cinema projectors for its conversion to digital. Under the terms of the agreement, SF Bio will exclusively install Barco DP2K and DP4K projectors in its cinemas across the country.

With its 244 screens in 35 cinemas, SF Bio is the leading cinema chain in Sweden. It's also one of the oldest continuously operating cinemas in the world, with a history dating back to 1905. The cinema chain has been in business this long by constantly updating and investing in new technologies. Having previously converted several screens to digital, the company has now teamed up with Barco for a major digital conversion. 

“We welcome about 15 million moviegoers each year,” comments Per Wermelin, technical manager at SF Bio. “Our ambition is to offer and develop the best film and theater experiences for all of them. Converting to digital is our way of giving our customers access to the latest digital and 3D movies. After months of comparing various offers, we decided to sign up with Barco. Its projectors deliver high-quality DLP images and have for SF Bio the lowest total cost of ownership, a benefit that will help us save money in the long run.” 

Future-proof DC technology 
“We previously installed Barco projectors in some of our cinemas,” continues Mr Wermelin. “We found that they offer an extremely high uptime, which is very important in the cinema business. It is vital that we have projectors we can rely on in all circumstances. After all, the show must go on!” 

“Since the early days of digital cinema, Barco has always had a strong presence in the Nordic countries,” comments Tim Sinnaeve, market director Digital Cinema Barco. “This agreement is another confirmation of our efforts to provide exhibitors with a smooth conversion to the highest quality and future-proof digital cinema technology on the market. We are proud that leading cinema chain SF Bio has chosen Barco, and look forward to a successful partnership.” 

Barco's DP2K and DP4K projectors represent the most complete projector family available today – with models for every screen size and budget. Barco's Enhanced 4K DLP Cinema® projectors combine the widely acclaimed benefits of the DP2K series – including best-in-class light efficiency, lowest cost of ownership, and easy serviceability – with advances in software, diagnostics and patented cooling technology, resulting in the coolest 4K engine in all senses of the word. 
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
Barco Web Site:
About Barco Digital Cinema: Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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