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# 1965 Dalto

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White Plains, NY—Mar 15, 2012

Cinedigm Chairman & CEO Chris McGurk To Keynote Technology Summit On Cinema (Formerly Digital Cinema Summit) At 2012 NAB Show

Entertainment industry veteran and innovator to focus on paradigm shift created by digital theatres
The Society of Motion Picture and Television Engineers (SMPTE), the worldwide leader in motion-imaging standards and education, today announced that Chris McGurk, the Chairman and CEO of Cinedigm, will address the breakthrough monetization opportunities for the entertainment industry created by the transformation of theatres from film to digital; Cinedigm is a leader in digital cinema theatre conversion and independent film and alternative content distribution. 

McGurk’s keynote at the Technology Summit On Cinema (formerly Digital Cinema Summit), co-produced by SMPTE at the 2012 NAB Show on April 14th at the Las Vegas Convention Center, is scheduled to take place at 1:00 p.m. in Room 222 of the center’s South Hall. Program and registration information are available at http://smpte.org/tsc2012.

“The digital theatre transformation is a complete game changer – not just for the exhibition community, but for the entertainment industry as a whole – because no longer is there one tried-and-true way to approach business, nor one way to make profits,” said McGurk. “With the nimble and flexible programming options provided by digital cinema, we can now use theatres in new and unique ways.  From programming theatre screens like TV channels and premiering recurring, relevant content - such as Kidtoons, our on-going kids matinee series - aimed at bringing niche customers to theatres in off-peak time periods, to creating unique primetime events - like our quarterly LIVE 3D UFC bouts - to offering independent films and documentaries to avid, underserved audiences, we have barely scraped the surface of the opportunities provided by digital cinema.”

A two-decade entertainment industry veteran, McGurk has held senior leadership positions at MGM Studios, Overture Films, Anchor Bay Entertainment, Universal Studios, and Disney Studios. Today, he leads Cinedigm as it converts analog theaters into digital and networked entertainment centers – and as it partners with Hollywood movie studios, independent movie distributors, and exhibitors to distribute movies and alternative content in digital cinema format to audiences across the country.

“Chris understands not only the impact of the worldwide digital cinema conversion but the need to focus, now, on new and unique business models that exploit this digital ecosystem,” said Dr. Paul Hearty, the program chair for the summit and Editorial Vice President at SMPTE. “We are delighted to have him address attendees at this year’s Technology Summit on Cinema at the 2012 NAB Show.”

The annual Technology Summit On Cinema, co-produced by SMPTE for the 2012 NAB Show, brings together the world’s leading motion-imaging researchers, scientists, practitioners, and manufacturers. This year’s event will also include filmmakers, movie theater operators, manufactures, and other experts focused on advancing the state of the art in cinema.

The two-day summit will focus on a number of critical cinema topics, including high frame rate stereoscopic 3D production, the state of laser projection, content protection, 4K production updates, cinema sound advances, content accessibility, LED lighting, tools for independent 3D filmmaking, the impact of multi-screen viewing, and digital deployment and standards updates.
About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page About Society of Motion Picture and Television Engineers:
The Oscar® and Emmy® Award-winning Society of Motion Picture and Television Engineers (SMPTE), a professional membership association, is the worldwide leader in developing and providing motion-imaging standards and education for the communications, technology, media, and entertainment industries. An internationally recognized and accredited organization, SMPTE advances moving-imagery education and engineering across the broadband, broadcast, cinema, and IT disciplines. Since its founding in 1916, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 650 standards, recommended practices, and engineering guidelines. SMPTE members include motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students from around the world. Information on joining SMPTE is available at www.smpte.org/join. 
Society of Motion Picture and Television Engineers Directory page
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