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Digital Cinema Technology Jul. 23, 2014
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Dublin—Apr 20, 2012

Odeon Lead the Way with Unique Digital’s Basekey

Odeon Cinemas have signed up to Unique Digital’s new Basekey™ key delivery system to distribute the film security keys to all 108 sites across their circuit in the UK & Ireland.
 
Basekey provides cinemas, distributors and content media houses with a secure and automated system to manage and deliver keys to any digital cinema site equipped with a Rosettabridge™ Theatre Management System (TMS). Packages of keys are uploaded by distribution partners via a secure webservice portal and each TMS automatically only pulls down the keys required for the DCI compliant playback servers on it’s site by continuously polling for changes and updates.
 
Unique Digital have also rolled out the system as part of their DC deployment in Norway with all the major Studios and media distribution houses already signed up to use the service.
 
“As the number of DC equipped cinemas grows worldwide one of the major unsolved headaches for Exhibitors and Distributors alike has been the management of keys. Up to now delivery of the keys has meant countless emails and/or shipping of USB keys. Basekey removes all that additional work and cost,” commented Phil Morris, Technical Director Unique Digital, adding “ the system has now supplied hundreds of keys for several major releases for Odeon greatly reducing their operations workload.”
 
”One of the biggest headaches for an Exhibitor when converting to digital cinema is the management and upkeep of digital keys. Unique’s Basekey solution removes all the hassle and ensures the correct keys are available on the correct screen at all times,” said Drew Kaza, Digital Development Director Odeon Cinemas, adding ”coupled to the Rosettabridge TMS in each site the system is fully automated and hassle-free.”
 
With several major releases already this year, Walt Disney has been a keen supporter of the system since it was deployed for Odeon. "This is the type of system we have been waiting for," commented Saul Mahoney, Executive Director Digital Cinema Operations EMEA at Walt Disney Studios Motion Pictures, adding "Unique's Basekey solution offers an effective answer to an industry wide issue, affording Odeon an advantage with their digital cinema operations in the UK, by minimising the pain surrounding KDM delivery in general."
 
Chris Olsson-Hagan, MD Unique Digital commented “We have listened to the concerns of both Distributors and Exhibitors and designed a system that meets the needs of the market . We look forward to expanding our Basekey offering to the rest of our customers and partners world-wide”
About Unique Digital Ltd.:
Unique Digital, based in Dublin and London, with sister company Unique Cinema Systems in Bergen, kick-started the digital cinema advertising revolution in Europe. Following the conversion of all Norwegian screens for digital advertising in 2002, the company's technology has been installed in many cinema networks throughout Europe, the US and Far East, comprising of over 10,000 screens.  In 2006 Unique Digital headed the extensive digital cinema interoperability trial called the NORDIC project in Norway, and has developed a suite of leading software solutions for the management of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS) and Advertising back office system (Advertising Accord), KDM delivery solution (Basekey) and VPF management software (Cinema Accord).   In 2012 Unique launched the world’s first complete nationwide terrestrial distribution network in Norway, delivering full feature, trailers and pre-show DCP content (MovieTransit). Unique Digital develops software and network solutions dedicated to delivering, managing and supporting cinema and advertising content for the exhibition industry in Europe, the US and Far East.
Unique Digital Ltd. Directory page Unique Digital Ltd. Web Site
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