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# 1933 Sanabria

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CinemaCon, Las Vegas, Nev., USA—Apr 24, 2012

China Film Group Selects Barco and GDC Technology Integrated Digital Cinema Systems for 500 Unit Deployment

Barco, the global digital cinema technology leader, is supplying 350 DP2K-20C and 150 DP2K-32B systems equipped with GDC Technology (GDC Tech) SX-2000 integrated media blocks (IMB) to the China Film Group (CFG).
 
CFG Barco (Beijing) Electronics Co. Ltd, the joint venture formed between Barco and China Film Equipment Co. last October, has procured 500 DLP Cinema® projectors as a strategic element of China’s 12th Five-Year-Plan focused on fostering a period of rapid development over the next five years to contribute five percent to China’s GDP.  The procurement of this latest round of projectors reflects the CFG’s objective to fuel China’s digital cinema market with localized development. The deployment of these 500 integrated systems in which Barco projectors are integrated with GDC Tech’s IMB began in the 1st quarter this year, and is expected to be completed at the end of 2012.
 
“We are very pleased to expand our relationship with Barco and GDC Tech, two companies extremely focused on superior product quality and local, dedicated support,” commented Cheng Yang, General Manager of the CFG’s Digital Cinema Development Initiative.  “We have been a Barco customer since 2002, while GDC Tech bears the distinction of being one of the first digital cinema suppliers to China. As a result, we have great confidence in their respective abilities to assist us in achieving our economic goals through successful digital cinema growth.”
 
This year, Barco expanded its customer support services from its original 24/7 Hotline to offer its 24/7 Help Desk support services to all Chinaexhibitors in no less than 27 provinces. Barco’s Help Desk service is unique in that customers are assured of a 30-minute-or-less response to their technical support requests. This move will further enhance customer satisfaction, which is extremely important to maintaining loyalty in the cinema industry.
 
“We are honored to partner with GDC Tech in support of the China Film Group’s objective, and eager to provide all of the products and services to enable rapid expansion of their digital cinema footprint,” commented Wim Buyens, Senior Vice President Entertainment for Barco. “We look forward to a long, successful relationship as they enjoy the benefits of our industry-leading technologies and top-notch service.”
 
Barco and GDC Tech have been partners for many years and for Barco to take the lead in providing integrated systems to the exhibitors is a good value proposition to customers. This latest acquisition of integrated systems by CFG is part of a larger initiative which includes Barco’s procurement of an additional 500 GDC Tech IMBs for resale to other cinema owners located throughout mainland China.
 
“GDC Tech is proud to supply its IMB to China market leader in digital cinema,” said Man-Nang Chong, Founder and CEO of GDC Tech. “We have enjoyed a long and fruitful relationship with Barco for many years. Working together as a team, Barco and GDC Tech have forged a compelling solution for cinema owners, offering the best in the way of each company’s technologies in projector and integrated media blocks.”
 
Barco is exhibiting at CinemaCon in Las Vegas, USA, from 23 to 26 April 2012 in the Augustus Ballroom, booth #2317.
 
GDC is exhibiting at CinemaCon in Las Vegas, USA, from 23 to 26 April 2012 in the Augustus Ballroom, booth #2219.
GDC Technology Limited Contacts: GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
info@gdc-tech.com
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About GDC Technology Limited: GDC Technology Limited ("GDC Technology") is a leading global digital cinema solutions provider with the largest installed base of digital cinema servers in the Asia-Pacific region and the second largest globally. GDC Technology develops, manufactures and sells digital cinema servers that meet the highly demanding performance, security and reliability requirements established by Hollywood studios. GDC Technology also provides a comprehensive suite of digital cinema products and services providing exhibitors and distributors with a one-stop solution for exhibiting digital cinema content, including integrated projection systems, 3D products, projector lamps and silver screens.  Founded in Singapore in 1999 and headquartered in Hong Kong, GDC Technology has established a global market presence and strong brand recognition with 12 offices and 30 local service centers around the world. GDC Technology Limited Directory page GDC Technology Limited Web Site About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About China Film Equipment Corporation: Established in 1951, China Film Equipment Co. Ltd. is a nationwide film equipment trading company affiliated directly with the State Administration of Radio, Film & Television. The company has a high reputation, and after more than 60 years of hard work, it has developed into a comprehensive enterprise with extensive experience in the production and sale of film equipment. China Film Equipment Corporation Directory page
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