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# 1937 Scophony

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Hollywood, CA & Paris, France—Apr 26, 2012

Technicolor Partners with Theatres at Mall of America® for Terrestrial Electronic Distribution for Feature & Trailer Content

Platform complements Technicolor’s satellite and physical distribution networks
Technicolor (Euronext Paris: TCH) today announced that it has successfully completed a terrestrial electronic distribution of feature and trailer content to Theatres at Mall of America®.
  
As part of the test, Technicolor delivered content directly to its distribution platform that was deployed at Theatres at Mall of America.  Electronic delivery offers the benefit of redundancy, as well as operational efficiencies. In addition, terrestrial electronic delivery leverages existing infrastructure, and offers ease of installation and integration for exhibitor customers. 
  
“Technicolor is constantly evaluating new electronic methods of feature and trailer distribution to theatres to complement its existing satellite and hard drive delivery platforms,” said Curt Behlmer, senior vice president of Technicolor’s Digital Cinema business. “We are excited to promote new solutions that make the delivery of feature and trailer content as seamless as possible by utilizing broadband connectivity, combined with Technicolor’s electronic distribution platform.” 
  
Technicolor currently owns and operates the largest digital cinema satellite distribution network in North America, and as a result, the company saw an opportunity for terrestrial electronic distribution for theatre locations that have sufficient high speed broadband connectivity. 
  
“Theatres at Mall of America is an innovative industry leader focused on enhancing the theatre-going experience,” said Jill Renslow, Managing Director of Entertainment and Business Development at Mall of America.  “As an independent theater, our partnership with Technicolor and their success on the terrestrial electronic distribution continue to keep Theatres at Mall of America on the forefront.” 
  
As testing progresses, Technicolor plans to make this form of delivery a regular occurrence for the Theatres at the Mall of America and is looking to expand the solution at qualified sites.

About Mall of America 
Mall of America is the nation’s largest retail and entertainment complex. At 4.2 million square feet, MOA is home to more than 520 world-class shops; Nickelodeon Universe, the nation’s largest indoor family amusement park; SEA LIFE Minnesota Aquarium, a 1.2 million gallon walk-through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America - a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. Follow Mall of America on Facebook and Twitter or visit our blog. 

Technicolor Digital Cinema Contacts:
Bob Hoffman – Technicolor, US
323-817-6809  

Thibault Peulen – Technicolor, Europe  
+33 1 41 86 53 93  

 
About Technicolor Digital Cinema: Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies, based on a thriving licensing business. Our commitment: Enhance media experience on any screen, in theaters, at home and on the go. Technicolor Digital Cinema Directory page Technicolor Digital Cinema Web Site About Theatres at Mall of America:
Theatres at Mall of America features 2,259 comfortable seats throughout 14 theatres with digital sound, image with 3D capabilities, D-Box seating, a VIP theatre and STARBAR, a full service beer and wine lounge. Theatres at Mall of America® offers space for birthday parties, charity events, special screenings, meetings and more. Mall of America® took ownership of the Theatres in September 2008. For more information, visit www.theatresmoa.com.
Theatres at Mall of America Directory page
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