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# 1938 Baird.

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Kortrijk, Belgium—Apr 27, 2012

Rapid Market Adoption for Barco’s 3D Cinema Audio Format

Barco, a global leader in digital cinema technology, is proud to announce that Barco’s Auro 11.1 3D sound format for cinemas continues to be installed at leading exhibitors around the world. Recently, Cinema City International and Blitz Cinestar have selected Auro 11.1 as their preferred cinema sound format which creates the most immersive cinema experience available for moviegoers. 

Content providers such as Lucasfilm Ltd., Bad Robot Productions and Jerry Bruckheimer are supporting Auro 11.1, the next-generation cinema audio format.

Leading cinema sound format 
As Barco’s digital cinema customers recognize the need for a premium audio experience in cinemas, they will equip more than 100 screens with Auro 11.1 sound technology. Leading exhibitors such as Cinema City International and Blitz Cinestar have selected Auro 11.1, making it the leading premium cinema sound format worldwide. 

New possibilities in storytelling 
“Auro 11.1 allows the creative forces behind today’s most successful films to envelop audiences in rich realistic sound for a more compelling motion picture experience. It opens up new possibilities in storytelling by using tools that are specifically developed for the existing production workflows. This makes mass adoption easy and affordable. The result is the ability to create more realistic soundtracks which greatly enhance the overall movie experience,” comments Brian Claypool, Senior Director Strategic Business Development at Barco. “With a steady slate of titles coming from our partners, Auro 11.1 continues to provide exhibition with the most immersive 3D sound experience at the most economically viable price.” 

Commitment to the industry 
“Barco is highly committed to offering the digital cinema industry the most comprehensive suite of products and solutions to create a premium movie experience,” says Wim Buyens, Senior Vice President of Barco's Entertainment Division. “We are very proud that Auro 11.1 is quickly gaining traction with leading exhibitors worldwide and that it is supported by industry icons such as Lucasfilm Ltd., Bad Robot Productions and Jerry Bruckheimer.” 

3D sound 
Developed by Auro Technologies and powered by Barco, Auro 11.1 turns conventional cinema audio into a fully immersive 3D sound experience, with three levels of sound coming from all around and above the listener. Auro 11.1 is designed along three spatial axes (width, depth and height) rather than the two axes of traditional surround sound. As the Auro 11.1 sound technology is fully compatible with existing formats, only a minimal hardware and installation investment is required to upgrade from traditional 5.1 to Auro 11.1. 


About Auro Technologies 
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® system has been designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned worldwide for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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