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Las Vegas—Apr 23, 2012

Doremi Cinema to Support “Lanyards for Love” at CinemaCon 2012

What do you do with those lanyards that hold your show badge at CinemaCon? For the first time, CinemaCon attendees can make a difference by recycling their lanyards to provide support and relief for cancer and heart disease patients.

At the end of the show, attendees are encouraged to bring their lanyard to the Doremi Booth #2515 where they will be donated to “Lanyards For Love.” CinemaCon lanyards will be collected, washed and delivered to Los Angeles area hospitals, clinics and non-profit agencies in an effort to ease the discomfort of post-operative heart, lung and breast disease patients. To date, more than 1,000 lanyards have been donated thanks to the efforts of Doremi Cinema.

“Lanyards for Love” is a grass-roots effort founded by Doremi Cinema’s Senior Sales Manager, Hannah Cash and her 12-year old son Myles. Last December, the idea came to them after Hannah’s sister, Amanda, a nurse and former Lieutenant in the U.S. Navy, was diagnosed with breast cancer and consequently had to undergo a bi-lateral mastectomy.

“My sister complained about the amount of discomfort her post-operative surgical drains were causing her,” explains Hannah. “Her cancer counselor recommended using a lanyard to support the drain. That’s when my 12 year old son, Myles, reminded me of all of the lanyards that have come and gone though our home over the years. We knew at that moment there was an enormous opportunity to repurpose lanyards that are usually throw away after a show.”

“Doremi is happy to assist Hannah in her endeavors with Lanyards For Love,” says Michael Archer, VP of Digital Cinema. “We are a company that proudly supports our employees, their families and the community. We hope everyone at CinemaCon embraces Lanyards For Love just like the industry has embraced us since Camille Rizko started Doremi Labs in Southern California in 1985.”
Doremi Contacts: Doremi USA:
Tel: +1 818 562 1101
Fax: +1 818 562 1109

Doremi Japan:
Tel: 044-966-4855
Fax: 044-966-4856

Doremi Europe:
Tel: +33 492 954 280
Fax: +33 492 954 281

Press Contact:
Hany Adeeb
Tel: +1 818 562 1101
About Doremi: Established in 1985, Doremi Labs has been a pioneer of technological advancement with the attainment of its 4K-technology patent, active involvement in High Frame Rate content delivery and DCI certified product line. Doremi’s install base of digital cinema playback servers has exceeded 50,000 units globally and remains the most installed server in digital cinema history to date. Product lines include digital cinema playback servers, Integrated Media Blocks (IMB) and Integrated Media Servers, post production and mastering solutions and digital cinema accessibility products for the visually impaired and hearing impaired. 

Doremi maintains its world headquarters and production facilities in Burbank (USA), European headquarters and R&D in Sophia-Antipolis (France), an office in Tokyo (Japan) to service the rapidly expanding Asian digital cinema marketplace, and two R&D entities out of Canada and EMEA (Europe, The Middle East, Africa).
Doremi Directory page Doremi Web Site
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