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Burbank, CA—May 14, 2012

Qube Cinema Demos Multi-IMB Synchronization, IMB-Supported Laser Projection and HFR 3D at CinemaCon 2012

New Technologies Represent Major Milestones in Digital Projection
Qube Cinema demonstrated a series of industry firsts at CinemaCon in Las Vegas recently, including multi-IMB sync, 3D projections running at 120 fps per eye (240 fps total), and a special demonstration of new laser projection technology from Barco.

On the show floor, Qube demonstrated multi-IMB synchronization, delivering 4K content from a single Qube XP-I server to two Qube Xi 4K Integrated Media Blocks (IMBs) in two Barco DP4K-32B projectors; both images were in perfect frame synchronization. 

“The high bit rate and multi-IMB sync capabilities of the XP-I server and Xi 4K IMB mean that the promise of dual projector 4K 3D digital cinema has been realized,” said Eric Bergez, Qube Cinema’s director of sales and marketing for the Americas. “The system is easy to operate and flattens the learning curve for projectionists by eliminating the unnecessary redundancies and complicated hardware configurations offered by previous vendors.”
 
The Qube XP-I server has the throughput to play back at 1,000 Mbps – four times the DCI bit rate specification of 250 Mbps. With 2K content, the Qube Xi can deliver up to 120 fps playback. With 4K content it can provide up to 30 fps playback. Alternatively, the high data throughput can be used to drive dual 4K or dual 2K projectors for stunning 4K 3D at up to 30 fps per eye (60 fps total). 

“The image quality at these frame rates is impressive,” said Bergez, “and it’s coming at the right time.  HFR films are already in production, or in development today, so high frame rate playback capability is becoming essential for exhibitors. Qube demonstrated its ability to playback content and has emerged as a technology leader for digital cinema.”

The company also demonstrated a standard Qube XP-I server paired with a single Qube Xi 4K IMB driving Barco’s new prototype laser projector (aka The Dragon) in a special presentation at the Coliseum in Caesars Palace. The brightness and high contrast came through in the projection of clips from Mission: Impossible – Ghost Protocol, as well as others, shown at 4K and 2K HFR 3D at 48 fps.  

“We’re delighted to work with Barco on another industry advance,” said Rajesh Ramachandran, CTO of Qube Cinema. “The high brightness and color saturation of the 4K laser projection improves the 3D experience immensely.” 

At the Filmmakers’ Lunch, with special guests Ang Lee and Martin Scorsese, Qube highlighted its new multi-IMB sync and HFR-HBR technology. The presentations offered side-by-side comparisons of 2D and 3D content on three different screens, all driven by synchronized Qube Xi IMBs. The left and right screens featured single Barco DP2K-20C projectors with RealD single-projector stereoscopic configurations, while the center screen was illuminated by two vertically-stacked Barco DP2K-20C projectors. All three images were kept in perfect sync with Qube’s native ability to sync multiple IMBs.

In addition, attendees were treated to a triple 3D screening of Martin Scorsese’s award-winning 3D film Hugo, with the Qube XP-I driving a single DCP to Qube Xi IMBs in Barco 2K projectors and RealD 3D equipment in perfect synchronization.

“CinemaCon marked a real milestone for digital cinema,” said Senthil Kumar, co-founder of Real Image, the parent company of Qube Cinema. “HFR projection, coupled with stereoscopic 3D, delivers an immersive in-theater experience that people can’t get anywhere else, and multi-IMB sync will play a key role in delivering it.”
Qube Cinema Contacts: Eric Bergez
Qube Cinema, Inc.
+1 (818) 392-8155
eric.bergez@qubecinema.com

EMEA
Nigel Dennis at 
+44 208 144 5661 

Qube Cinema, Inc.
601 S. Glenoaks Blvd Ste 102
Burbank, CA 91502
info@qubecinema.com
www.qubecinema.com

Qube Web Site:
About Qube Cinema Inc.: Qube Cinema is an international manufacturer of Digital Cinema technology and mastering solutions. A subsidiary of India-based Real Image Media Technologies, Qube Cinema draws on decades of experience in media, cinema and entertainment. The company is committed to creating a seamless Digital Cinema environment for exhibitors, filmmakers and postproduction companies with technologies that are innovative, flexible and cost-effective. Qube Cinema’s product lines include the Qube XP series of digital cinema servers, Qube Xi 4K Integrated Media Block, QubeMaster software solutions, and Qube Keysmith KDM generation system. Qube Cinema, Inc. is based in Burbank, California. Qube Cinema Inc. Directory page Qube Cinema Inc. Web Site
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