Odeon UCI Selects NEC Display Solutions for Complete Digital Cinema Overhaul

Viewer experience enhanced as digital cinema projectors rolled out across Europe

NEC Display Solutions Europe is working with the Odeon and UCI Cinemas Group, Europe's largest cinema operator, to upgrade all of its theatres across the country to use NEC digital projectors.

NEC was selected due to the reliability and excellent quality of the projectors and underpinned by the seven-year partnership between the two companies. The deal sees more than 2,100 theatres across Odeon UCI's 231 cinemas in the UK, Ireland, Germany, Austria, Spain, Italy and Portugal upgraded to one of the four digital cinema projectors available from NEC.

This project is due to be completed in January 2012 and will deliver an enhanced cinema going experience for movie lovers across the continent. Not only do these digital projectors provide a better quality and more reliable image, but also provide greater flexibility for repurposing theatres to easily adapt showings based on time of day and viewer demand. Similarly, digital projectors allow for the streaming of alternative content such as live sporting events or theatre performances.

For Odeon UCI, upgrading fully to digital projectors also provides a host of efficiency benefits, including easier content distribution – thanks to no longer needing large reels to be shipped around and stored – central control of adverts and trailers, as well as simpler theatre operation and better monitoring and control of each individual projector.

The long-standing partnership between NEC and UCI extends across all levels and all geographies, giving UCI the peace-of-mind that in the event of problems arising, there is a solid support structure in place to deal with the issue quickly and with minimal downtime.

"We strive to deliver the most engaging cinema experience for our customers, and this means not only providing the best movies, but also delivering them on the best equipment possible," said xxx, xxx at the Odeon and UCI Cinemas Group. "We've been working closely with NEC for over seven years now, and consistently been impressed by the quality of the products and the level of support provided, at every single level."

"The digitisation of cinema production and screening processes help mitigate concerns about increasing manual operating costs, security and environmental issues, but most importantly it provides the best cinema experience possible," said Mark Kendall, Business Development Manager for Digital Cinema at NEC Display Solutions Europe. “NEC has been a pioneer in digital cinema technologies from the outset, creating a track record of success in this area and this project, combined with our long standing relationship with Odeon UCI reinforces that position.”

Once the digital projector installations are complete, NEC will be working with Odeon UCI to discuss the possibilities of expanding the partnership to include digital signage options for the foyers and network operations centres for more centralised control of each theatre and smoother management of the entire content delivery lifecycle.

NEC Digital Cinema Contacts: North America and South America

NEC Display Solutions of America

www.necdisplay.com
Phone: 630-467-3000

Sales: Jim Reisteter
General Manager, Digital Cinema Division
Phone: 818-557-2500
jreisteter@necdisplay.com

Marketing: Emily Narkviroj
Channel Marketing Manager
Phone: 630-467-3288
enarkviroj@necdisplay.com

Europe, Middle East, Africa

NEC Display Solutions Europe Gmbh

http://www.nec-display-solutions.com/p/hq/en/home.xhtml
Phone: 49(0)89-99 6990

Public Relations: Ann Kjellser
PR Manager EMEA
Phone: 46 72 162 8719

Sales: Mark Kendall
Senior Manager, Digital Cinema
Phone: 44 118 969-1352

Marketing: Gerd Kaiser
Product line manager, Large Venue Projectors
Phone: 49(0)89 99 699-623

Japan
NEC Display Solutions, Ltd.
http://www.nec-display.com/jp/projector.html
Phone : 0120-610-161 (Customer Support Center)
*9:00-18:00 except Saturday/Sunday/National holidays

China
NEC Solutions (China) Co., Ltd.
http://cn.nec.com/
Phone +86-10-5934-2885

Australia, New Zealand
NEC Australia Pty Ltd
Phone: +61 3 9262 1111
http://au.nec.com/

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group
Phone: +66 2887 8807
http://www.goldenduckgroup.com/

Hong Kong, Macau, Taiwan
Strong Westrex, Inc.
Phone: +852 2827 8289
http://www.strong-world.com/

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd.
Phone: +91 44 42041505
http://www.realimage.com/

South Korea
Hyosung ITX Co., Ltd.
Phone: +82 2 2102 8591
http://www.hyosungitx.com/

*Web Site of NEC DLP Cinema Projectors
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html

NEC Web Site:

NEC Digital Cinema Projectors

About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia projectors, for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site

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