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# 1936 Scophony

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Munich—Feb 1, 2012

Odeon UCI Selects NEC Display Solutions for Complete Digital Cinema Overhaul

Viewer experience enhanced as digital cinema projectors rolled out across Europe
NEC Display Solutions Europe is working with the Odeon and UCI Cinemas Group, Europe's largest cinema operator, to upgrade all of its theatres across the country to use NEC digital projectors. 
 
NEC was selected due to the reliability and excellent quality of the projectors and underpinned by the seven-year partnership between the two companies. The deal sees more than 2,100 theatres across Odeon UCI's 231 cinemas in the UK, Ireland, Germany, Austria, Spain, Italy and Portugal upgraded to one of the four digital cinema projectors available from NEC.
 
This project is due to be completed in January 2012 and will deliver an enhanced cinema going experience for movie lovers across the continent. Not only do these digital projectors provide a better quality and more reliable image, but also provide greater flexibility for repurposing theatres to easily adapt showings based on time of day and viewer demand. Similarly, digital projectors allow for the streaming of alternative content such as live sporting events or theatre performances.
 
For Odeon UCI, upgrading fully to digital projectors also provides a host of efficiency benefits, including easier content distribution – thanks to no longer needing large reels to be shipped around and stored – central control of adverts and trailers, as well as simpler theatre operation and better monitoring and control of each individual projector.
 
The long-standing partnership between NEC and UCI extends across all levels and all geographies, giving UCI the peace-of-mind that in the event of problems arising, there is a solid support structure in place to deal with the issue quickly and with minimal downtime.
 
"We strive to deliver the most engaging cinema experience for our customers, and this means not only providing the best movies, but also delivering them on the best equipment possible," said xxx, xxx at the Odeon and UCI Cinemas Group.  "We've been working closely with NEC for over seven years now, and consistently been impressed by the quality of the products and the level of support provided, at every single level."
 
"The digitisation of cinema production and screening processes help mitigate concerns about increasing manual operating costs, security and environmental issues, but most importantly it provides the best cinema experience possible," said Mark Kendall, Business Development Manager for Digital Cinema at NEC Display Solutions Europe. “NEC has been a pioneer in digital cinema technologies from the outset, creating a track record of success in this area and this project, combined with our long standing relationship with Odeon UCI reinforces that position.”
 
Once the digital projector installations are complete, NEC will be working with Odeon UCI to discuss the possibilities of expanding the partnership to include digital signage options for the foyers and network operations centres for more centralised control of each theatre and smoother management of the entire content delivery lifecycle.
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Emily Narkviroj 
Channel Marketing Manager 
Phone: 630-467-3288 
enarkviroj@necdisplay.com 


Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia projectors, for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site
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