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# 1965 Dalto

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Rancho Cordova, Calif., USA—May 31, 2012

Landmark Cinemas Selects Barco's Auro 11.1

Becomes the First Canadian Exhibitor to Install Immersive Cinema Audio Solution
Barco, the global digital cinema technology leader, is deploying its industry-leading Auro 11.1 3D audio solution for Canada’s third-largest theater circuit, Landmark Cinemas. The exhibitor installed the multi-channel audio system to augment the immersive cinema experience in its first-class movie auditorium featuring a giant 60’ x 30’ screen. 
 
Endeavoring to meet Canadians’ desire for a truly immersive movie experience, Landmark selected Auro 11.1 to differentiate their auditoriums for major studio releases, as well as independent films and alternative content in 11.1. The growing theater chain expects to operate 135 screens in 34 locations by the end of summer 2012.

A premium differentiator
“When we began planning our expansion in Western Canada, we were looking for something to strongly differentiate our chain – and this is it!” commented Neil Campbell, Chief Operating Officer for Landmark. “Auro 11.1 will make our new West Kelowna ‘Xtreme’ auditorium the jewel in our crown, where we’ll show the biggest, best theatrical releases. With Auro 11.1 and our new 30’ x 60’ screen, we’re set to impress and give our patrons a truly premium, immersive cinema experience.”

Developed by Auro Technologies and powered by Barco, Auro 11.1 turns conventional cinema audio into a fully immersive 3D sound experience, with three levels of sound coming from all around and above the listener. Auro 11.1 is designed along three spatial axes (width, depth and height) rather than the two axes of traditional surround sound. As the Auro 11.1 sound technology is fully compatible with existing formats, only a minimal hardware and installation investment is required to upgrade from traditional 5.1 to Auro 11.1. 
Leading exhibitors around the world have installed Auro 11.1, including Cinemark, Regal Entertainment Group, AMC Entertainment, Cinema City International and Blitz Cinestar. Content providers such as Lucasfilm Ltd., Bad Robot Productions and Jerry Bruckheimer are supporting Auro 11.1, the next-generation cinema audio format.

Special discount pricing available
Barco is making its Auro 11.1 system especially affordable in the region this week, offering a bundled premium digital cinema projector, integrated media block, and 11.1 audio solution at a significant discount. Customers can purchase any Barco Series 2 digital cinema projector with Doremi Integrated Media Block and Auro 11.1 cinema package at a reduced rate during the annual movie exhibitors’ conference, ShowCanada, May 29-31, 2012.

“We are honored that Landmark has selected our Auro 11.1 audio solution to enhance immersive cinema in their premium theaters,” commented Scott Freidberg, Vice President of Sales for Barco in the US and Canada. “As one of the preeminent exhibitors in Canada, this leap forward to Auro 11.1 speaks volumes about Landmark’s commitment to differentiating the theatrical experience.”

“We have made an increasingly strong commitment to the Canadian market, evidenced by our ongoing expansion of Barco’s dedicated Canadian Barco team, as well as a coast-to-coast nationwide network of local parts depots and 24/7/365 technical support,”  commented Danny Sergeant, Vice President and Managing Director for Barco Canada.

The team from Barco is exhibiting at ShowCanada in Winnipeg, Manitoba, Canada, from 29 to 31 May in the Winnipeg Convention Centre, booth #44.
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Landmark Cinemas of Canada: Landmark Cinemas of Canada, Inc., an independent exhibitor, operates a chain of 33 cinema complexes among the four western provinces and the Yukon Territory in western Canada. Landmark offers state of art all digital entertainment from the newest Hollywood films to alternative content, from opera to wrestling via satellite.  It also offers birthday party packages, theater rentals, and gift certificates. The company was founded in 1965 and is headquartered in Calgary, Alberta, Canada. Landmark Cinemas of Canada Directory page
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