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# 1930 GE

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New York, NY—May 31, 2012

IMAX Tests Second-Screen Concept with Cinémas Guzzo in Canada

Expansion of Revenue Share Agreement Brings Cinémas Guzzo's IMAX Commitment to Five
IMAX Corporation (NYSE: IMAX; TSX: IMX) today announced an expansion of its revenue sharing agreement with Cinémas Guzzo for an additional IMAX® theatre system to be located at the Mega-Plex Marché Central 18 in Montreal, which is scheduled to open in July.  The deal marks the Company's initial test of two IMAX screens within a single multiplex.

 Today's agreement also brings Cinémas Guzzo's total IMAX commitment to five screens under joint revenue sharing arrangements and brings the number of commercial theatres open or contracted to open in Canada to 32.

The deal follows an earlier four-theatre agreement with Cinémas Guzzo announced in January. To date, three of the four theatres have opened, including the Mega Plex Marché Central 18 in Montreal; the Mega-Plex Terrebonne 14 in Terrebonne and the Mega-Plex Taschereau 18 in Brossard.  Cinémas Guzzo's IMAX theatre at the Mega-Plex Pont-Viau 16 in Laval is slated to open in July.

"We're excited to have the first multiplex in the world that offers customers two IMAX screens," said Vincenzo Guzzo, Executive Vice President, Cinémas Guzzo. "Since opening our first IMAX theatre in March, we've experienced overwhelming demand and now with the ability to play simultaneous IMAX presentations in both French and English, we will be able to bring that experience to even more of our customers.  No other format can transport our guests into the action, intensity and emotion of a blockbuster film like IMAX can. This is providing a key competitive advantage to our theaters that we believe cannot be duplicated."

"We've been considering this "second-screen" concept for quite some time and we're launching the initial test with leading regional exhibitor Cinémas Guzzo, which has been a great partner for us," said IMAX CEO Richard L. Gelfond. "With our continued network growth and increasing film slate, we believe this initiative will enable IMAX and our partners to fully capitalize on the strong demand during blockbuster opening weekends, when we are seeing more and more sellouts.  It will also provide us with greater flexibility to schedule multiple titles that overlap during the busy summer and holiday season."

IMAX's digital projection system delivers The IMAX Experience® and helps drive profitability for studios, exhibitors and IMAX theatres by eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens. The system can run both IMAX and IMAX® 3D presentations.


About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.  IMAX is headquartered in New York, Toronto and Los Angeles, with offices in
London, Tokyo, Shanghai and Beijing.  As of Dec. 31, 2013, there were 837 IMAX theatres (701 commercial multiplexes, 19 commercial destinations and 117 institutions) in 57 countries.
IMAX Corporation Directory page About Cinemas Guzzo: Part of the Quebec cinema scene since 1974, the family-owned Cinémas Guzzo was founded by Angelo Guzzo, who for many years led the struggle for independent movie theatre owners to obtain the right to project first-run movies, thus opening the way for others. Angelo Guzzo and son Vincenzo continue to work as a team to bring moviegoers the best that cinema has to offer.  The company has more than 142 screens, which will be 100% digital by May 2012, mainly in the Montreal area, and supports environmental cancer research through the Guzzo family Foundation. Cinemas Guzzo Directory page
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