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# 1963 Dalto

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Barcelona—Jun 18, 2012

Arts Alliance Media Unveils Tms 2.0 – Screenwriter – at CineEurope

Also reveals new branding
Arts Alliance Media (AAM), the worldwide leader in digital cinema, is using this week’s CineEurope trade show in Barcelona to launch a completely revised, redesigned and rewritten Theatre Management System (TMS), now named SCREENWRITER. 

In addition, the company is unveiling its new corporate branding, featuring a clean, streamlined look and updated logo, as well as a cohesive identity for the entire suite of software products. The new look has been in development for the last six months, and will roll out from today. 
 
AAM’s widely expected upgrade to TMS 2.0, aka SCREENWRITER, now comprises several innovative new features designed to make running a digital cinema even more seamless and straightforward.  The new software also offers enhanced versions of the existing functionality that already reaches 11,000 screens worldwide.  SCREENWRITER encompasses one-click content and KDM management, integrated point of sale (POS), intuitive playlist creation and scheduling, automated pre-show management, and greatly enhanced advertising capabilities—all with a much richer and more sophisticated user experience. 
 
Also available is the optional SCREENWRITER+ module, which includes Intelligent CPL Selection (where Screenwriter automatically selects the correct version of a CPL – 2D vs 3D, 5.1 vs 7.1, hard of hearing - based on screen and POS metadata), support for IP Camera Integration (to allow exhibitors to see what is happening on screens in real time), and Enhanced Advertising (offering the ability to create rules based on criteria such as rating or time of day, and dynamically insert ads into playlists based on these rules). 
 
SCREENWRITER will be demonstrated throughout CineEurope at Arts Alliance Media’s booth, #601. AAM staff will also be on hand to discuss all the company’s products and services, including digital cinema financing options, the ADMAN advertising software products, and PRODUCER(formerly known as Director), the application for managing an entire cinema circuit. 
 
Matt Sullivan, Chief Information Officer of AAM, added “We’re delighted to be able to unveil our new version of SCREENWRITERat CineEurope. Our team have been working on its development for some time, using all we have learnt from previous incarnations of the software and from talking to customers who are using the product in the field. We’re incredibly happy with not only our ground-breaking new features, but also the improvements we’ve made to the user experience, making SCREENWRITERa great product to use.”
Eric Stevens, Commercial Director of Arts Alliance Media, said of the new branding, “AAM has been around since the beginning of digital cinema conversion—10 years now.  As we move into our second decade we felt the time had come to look even further into the future of digital cinema and let the brand more strongly reflect our ongoing goals: to continue to move cinema forward, invent the best cinema software and services possible, and bring industry leading, tailored solutions to exhibitors and content owners around the world.”
Arts Alliance Media Contacts:
Media
Kate Pidgeon 
T:  +44 (0)20 7751 7512 
kate.pidgeon@artasalliancemedia.com
About Arts Alliance Media: London-based Arts Alliance Media is the worldwide leader in digital cinema.  The company offers industry-leading cinema software solutions; financing solutions for digital conversion; installation, maintenance and support for digital cinema systems; management and delivery of content to cinemas; and world-class event cinema and live content including the Royal Opera House’s Live Cinema Season.

The company’s cutting-edge software touches over 20,000 screens worldwide and is installed in cinemas in every continent.  The Network Operations Centre (NOC) supports over 11,000 digital screens around the world and is set to expand further to Latin America over the coming months.  The company’s digital cinema lab has mastered over 3,500 titles to date, shipped hundreds of thousands of DCPs, and is now actively trialing the company’s proprietary electronic delivery system in Scandinavia and the UK.
Arts Alliance Media Directory page Arts Alliance Media Web Site
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