Arts Alliance Media (AAM), the worldwide leader in digital
cinema, is using this week’s CineEurope trade show in Barcelona to launch a
completely revised, redesigned and rewritten Theatre Management System (TMS),
now named SCREENWRITER.
In addition,
the company is unveiling its new corporate branding, featuring a clean,
streamlined look and updated logo, as well as a cohesive identity for the entire
suite of software products. The new look has been in development for the last
six months, and will roll out from today.
AAM’s widely expected upgrade to TMS 2.0, aka SCREENWRITER, now
comprises several innovative new features designed to make running a digital
cinema even more seamless and straightforward. The new software also
offers enhanced versions of the existing functionality that already reaches
11,000 screens worldwide. SCREENWRITER encompasses one-click content and
KDM management, integrated point of sale (POS), intuitive playlist creation and
scheduling, automated pre-show management, and greatly enhanced advertising
capabilities—all with a much richer and more sophisticated user experience
.
Also available is the optional SCREENWRITER+ module, which includes
Intelligent CPL Selection (where Screenwriter automatically selects the correct
version of a CPL – 2D vs 3D, 5.1 vs 7.1, hard of hearing - based on screen and
POS metadata), support for IP Camera Integration (to allow exhibitors to see
what is happening on screens in real time), and Enhanced Advertising (offering
the ability to create rules based on criteria such as rating or time of day,
and dynamically insert ads into playlists based on these rules).
SCREENWRITER will be demonstrated throughout CineEurope at Arts
Alliance Media’s booth, #601. AAM staff will also be on hand to discuss all the
company’s products and services, including digital cinema financing options,
the ADMAN advertising software products, and PRODUCER
(formerly known as Director), the application for managing an
entire cinema circuit.
Matt Sullivan, Chief Information Officer of AAM, added “We’re
delighted to be able to unveil our new version of SCREENWRITERat CineEurope. Our team have been
working on its development for some time, using all we have learnt from
previous incarnations of the software and from talking to customers who are
using the product in the field. We’re incredibly happy with not only our ground-breaking
new features, but also the improvements we’ve made to the user experience,
making SCREENWRITERa great product
to use.”
Eric Stevens, Commercial Director of Arts Alliance Media, said of
the new branding, “AAM has been around since the beginning of digital cinema
conversion—10 years now. As we move into our second decade we felt the
time had come to look even further into the future of digital cinema and let
the brand more strongly reflect our ongoing goals: to continue to move cinema
forward, invent the best cinema software and services possible, and bring
industry leading, tailored solutions to exhibitors and content owners around
the world.”
