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Barcelona—Jun 21, 2012

Sport and Cinema Collide with Sony’s 3D Production of Wimbledon

Sony Digital Cinema announced this week that five major global broadcasters and cinema exhibitors will screen the 3D production of the Wimbledon 2012 men's finals in multiple countries and regions worldwide.
For the second year, Sony will deliver Wimbledon in live 3D across the globe through its distribution partner SuperVision Media, offering an exhilarating and dramatic Wimbledon experience to fans unable to attend Centre Court. 
Five global broadcasters have confirmed that they will conduct live broadcasts of Sony’s 3D production of Wimbledon 2012. Live public screenings of Wimbledon will be shown in 3D in Europe, North America, Africa, Latin America and Asia. There are on-going negotiations with broadcasters and cinema exhibitors currently, so the number of countries and theatres due to broadcast the event is expected to further increase. Sony will be working in partnership with the All England Lawn Tennis Club (AELTC) and with the support of the Lawn Tennis Association (LTA) to deliver the Wimbledon 2012 men's finals in 3D to viewers.
David McIntosh, Senior Vice President of Sony Digital Cinema said, “This is a very exciting time for cinema and sport as more and more theatres opt to show leading sports events on their screens. Sports fans want to experience the energy and speed of a match and cinemas that broadcast in 3D are able to capture this perfectly. The demand from cinemas to screen Wimbledon shows there is a huge appetite from fans everywhere to experience Wimbledon, and sport in general, in 3D.”
Mick Desmond, Commercial Director of the All England Lawn Tennis Club said: “We were delighted with our 3D partnership with Sony last year and we look forward to working with them again. Sony is uniquely placed to capture the finals of The Championships in Live 3D, bringing the exhilaration of Wimbledon to the world. We are proud to be at the forefront of this huge technological movement and firmly believe that with Sony we will deliver the most immersive viewing experience of Wimbledon to date.”
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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