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# 1951 RCA

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London—Jul 24, 2012

Arts Alliance Media Announces Digital Cinema Software Deal for 2,000 Screens with Mexico’s Cinemex

Cinemex, the world’s 6th largest exhibitor, has chosen Arts Alliance Media (AAM) to be the exclusive provider of software to its cinema screens across Mexico. The chain, which has 2,000 screens in Mexico, will use AAM’s proprietary software suite to manage content across all its digital cinema estate. 

Cinemex, which is negotiating its own VPF (Virtual Print Fee) deals directly with the studios, will roll out digital across its network over the next 18 months, and will utilize a range of AAM software products to manage various aspects of the deployment. 
 
All screens will employ AAM’s world-class and newly enhanced Screenwriter Theatre Management System to manage content, playlist, scheduling and reports, and the enterprise Producer software will be used to manage the entire Cinemex chain with circuit-wide schedule management, centralized advertising and pre-show creation, and dynamic playlist updating. 
 
For monitoring and maintenance of all screens, Cinemex will use AAM’s Lifeguard suite to monitor equipment 24/7, and provide notifications of any exceptions which need to be resolved. AAM’s Auditor will manage all aspects of Cinemex’s VPF deployment, managing and tracking all equipment deployed in the field, gathering data and reconciling to booking reports. 
 
To deliver advertising across the Cinemex network, the circuit will use Courier – the content delivery system designed to deliver centrally stored content to sites over existing network connections, providing complete control and visibility over all pre-show content. 
 
Andrei Savtchenko, Head of Information Technology at Cinemex said “Managing a digital rollout across a circuit of 2,000 screens can be a logistical challenge, but with AAM’s integrated software that has been repeatedly proven in the field, we know that all the details and commitments for running a digital cinema chain will be taken care of by software built by digital cinema experts.” 
 
Howard Kiedaisch, Chief Executive Officer of AAM, commented “Deploying our suite of software products across a chain as large and respected as Cinemex is a really exciting opportunity for AAM. We’ve used all of our experience over the past years in digital cinema to build solutions to best serve the needs of exhibitors like Cinemex who are poised for tremendous growth over the coming years and we’re thrilled to be working with them. The digital cinema opportunity in Latin America at the moment is very exciting, and we look forward to working with other exhibitors in the region, large and small, to support and facilitate their digital rollouts”
Arts Alliance Media Contacts:
Media
Kate Pidgeon 
T:  +44 (0)20 7751 7512 
kate.pidgeon@artasalliancemedia.com
About Arts Alliance Media: Arts Alliance Media (AAM) is a global leader in digital cinema software and services, offering cutting-edge solutions in software as well as installation, maintenance and support across the cinema ecosystem.  AAM’s software products include the SCREENWRITER Theatre Management System (TMS); PRODUCER – an enterprise TMS and content management system operating across the entire cinema circuit;  LIFEGUARD – an enterprise system designed to monitor and manage hardware as well as power Network Operations Centres (NOCs); and ADFUSER – a campaign management tool to simplify cinema advertising and increase incremental revenues.  Our software touches over 20,000 screens worldwide across North America, Latin America, Europe, Africa, the Middle East and Asia Pacific while our NOC supports over 11,000 screens globally. Arts Alliance Media Directory page Arts Alliance Media Web Site About Grupo Cinemex: Cinemex is the sixth largest cinema chain worldwide, with 267 sites and 2,338 screens in 76 cities across Mexico. With over 10,000 employees, Cinemex presented in the last 6 years a steady double-digit growth in the country.  The company expects 89 million in attendance in 2014. In 2013, Cinemex was awarded the International Achievement Award in Exhibition at the ShowEast annual conference. Today, Cinemex continues to offer innovative concepts in cinema, including Platino Cinemex and Cinemex Premium, state-of-the-art theatres equipped with luxury seating and first-class dining, as well as Cinemex 3D, the 4D experience, CinemeXtremo, Casa de Arte, and alternative content. At Cinemex, being the best in entertaining our guests is our main goal. Grupo Cinemex Directory page
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