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# 1930 GE

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Los Angeles, CA,—Jul 25, 2012

Cinedigm Brings Digital Theatre Management System to Brazil, Starting with Cinesystem’s Hortolandia Theatre

Cinedigm and DGT preparing for VPF deployment later this year
Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in digital cinema and theatrical technology solutions, announced today that its leading digital cinema Theatre Command Center TMS solution has been successfully installed at Cinesystem’s theatre in Hortolandia, Brazil in the state of Sao Paulo. 

Cinedigm, with its local partner DGT, is now working directly with exhibitors in Latin America, starting in Brazil, to showcase Cinedigm’s digital cinema technology in preparation for its VPF program roll out later this year.  Hortolandia’s 5-screen fully digital cinema is using Cinedigm’s Theatre Command Center (TCC) to manage the scheduling, monitoring and playout of all digital content.  TCC is the most automated and widely used TMS solution in the world, and supports the innovative boothless cinema concept that has been pioneered by Cinesystem, the fastest growing cinema exhibitor in Brazil. TCC will link to DGT’s network operations center using Cinedigm’s powerful circuit management solution, Enterprise, to provide complete circuit-wide management and monitoring of shows, content, KDM’s and digital systems.
 
The transition from 35mm film projection, which has been used for 110 years, to digital projection systems is a standardized world-wide motion picture industry effort. The total cost to deploy this new technology is shared by exhibitors and studios through the payment of virtual print fees (VPF) to implementation companies. Cinedigm together with DGT will be responsible for structuring and implementing the underlying VPF agreements with the studios, as well as administering the VPF program. 
 
“We are thankful for the opportunity and excited to work with such a forward-thinking exhibitor as Cinesystem and to demonstrate why the Cinedigm solutions are such a great fit for Brazil and the Latin American market,” said Jim Miller, President of Cinedigm’s Software Division. “Once installed, TCC and Enterprise will easily manage digital cinema operations without the daily hands on intervention by theatre staff required by other TMS solutions.  As a result, our customers save time and money managing their digital theatres, with less errors and lower training costs.”
 
“This showcase in Hortolandia is the first of many planned deployments designed to demonstrate to exhibitors the technology and value that we are bringing to Brazil and Latin America,” said Tieres Tavares, President of DGT.
 
“I am very pleased to work with Cinedigm and DGT to explore the efficiencies that the Cinedigm TMS can bring to Cinesystem,” said Marcos Barros, President of Cinesystem.
 
About Cinesystem  
CINESYSTEM is the fastest growing cinema circuit in Brazil and the first one in the country to develop 100% digital complexes and the first one to adopt the boothless concept. Named by the Movie Exhibitor’s Union of the state of São Paulo, as the Best Brazilian Movie Chain, Cinesystem has a growing presence in six states in Brazil, including the south, southeast and northeast regions.
 
About DGT
DGT Cinema is a division of Beyond All, LLC, a leading distributor for Digital Cinema equipment in Brazil. With tailored solutions, it helps exhibitors to think outside the box. Known for its commitment to customer satisfaction, its recent growth is a direct result of an innovative approach based on client goals.
About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page
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