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# 1930 de Forest

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Red Wing, Minn.—Aug 1, 2012

Minnesota’s Red Wing Cinema 8 Gives Audiences the Ultimate Entertainment Experience with Sony Digital Cinema 4K Projection

Sony 4K Chosen for Beautiful Presentation Quality, Operational Benefits and Competitive Advantage
Red Wing Cinema 8 is the latest theater to adopt Sony’s Digital Cinema™ 4K technology. The popular family-owned cinema, located near the Mississippi River in Red Wing, Minn., recently installed Sony 4K projectors in all eight of its auditoriums.

The upgrade is the newest enhancement made by co-owners Chris and Amber Brown, who took over the theater in 2010 with the goal of redefining the viewing experience for their customers. Sprucing up the theater meant updating the technology and improving picture presentation, so the Browns selected Sony 4K projection for its image resolution attributes and operational benefits.

“In the long run there are so many positives,” Chris Brown said. “The presentation quality is beautiful and improving the customer experience was our number one consideration. Plus, the possibilities with alternative content are really interesting and digital is an easier process for owners.”

According to Brown, converting Red Wing Cinema 8 to Sony digital technology was a carefully researched decision, one made easier through Sony’s flexible financing and lease programs.

“We looked at several other lease programs and, with advice from our finance advisors, we decided that Sony 4K was definitely the best fit,” he said.

Sony also offers an exhibitor-managed finance program based on Sony’s VPF administration. By leveraging this full menu of customized options, exhibitors of all sizes, like Red Wing, can take advantage of state-of-the-art technology, reinforce their dedication to loyal customers and increase sales and market share through the competitive advantages offered by Sony 4K. With its highest-resolution image quality and more than 12,500 4K projectors deployed in movie theaters worldwide, Sony is the gold standard for the digital cinema industry.

“It’s not easy for independent theaters to make the transition to digital,” said Christopher Simpson, national account manager for Sony Electronics’ Digital Cinema Solutions Group. “Our affordable leasing programs illustrate our commitment to smaller theaters who are interested in upgrading and help theaters like Red Wing Cinema offer the best possible movie-going experience.”

With the 4K installation at Red Wing Cinema 8 fully complete, the Browns are now beginning to advertise the Sony 4K experience to their theatergoers.

“It’s been a great experience with Sony,” said Brown. “They have made it so easy for us, and we look forward to sharing their technology with our customers.”
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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