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# 1999 TI

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London, UK—Aug 16, 2012

VUE Cinemas Become Biggest European Cinema Equipped with Breatht4king Sony Digital Cinema 4K Projectors Delivering Unprecedented Picture Quality

Vue Entertainment has become the largest cinema circuit in Europe equipped with Sony 4K Digital Cinema Technology, following the completion of its multi-million pound roll-out.  The final installation took place at the Vue cinema in Cardiff and completed the update of 650 screens across 69 UK & Ireland cinemas.  

The completion heralds a new era for cinema exhibition and demonstrates Vue’s commitment to deliver the highest standards in cinema exhibition.
 
The new projection capabilities are being communicated to consumers under the Breatht4King Sony Digital Cinema 4K brand. The projectors enable films to be delivered in up to four times the number of pixels compared to a normal projector, with increased definition and brighter, more vivid colours, giving cinema lovers an experience they simply can’t get at home. They enable consumers to experience exceptional picture quality from every seat in the cinema, providing spectacular detail. For 3D films, Sony’s 4K projectors have an advanced dual-lens adaptor system displaying left and right eye images on the screen simultaneously delivering by far the most natural viewing experience available.
 
This transition from 35mm to 4K digital screens will enable Vue to offer greater choice to audiences, not only on the most talked about films but also on the expanding range of live and recorded 3D and 2D content.
 
Tim Richards, CEO, Vue Cinemas, said: “In partnership with Sony we are thrilled to be able to offer a superior viewing experience for our customers up and down the country.  Our Breatht4King Sony Digital 4K Projectors allow cinema goers to experience all the action, suspense and drama at a new level, making the cinema experience even more immersive and memorable.”
 
David McIntosh, Senior Vice President, Sony Digital Cinema said: “Our partnership with Vue Cinemas has continued to grow over the years and it’s great to see the completion of the roll-out. As one of the most progressive cinema companies in the world, Vue clearly recognises the benefits of digitalisation and we are delighted that Sony 4K is going to play a key role in helping Vue offer its customers a revolutionised industry-leading movie-going experience.”


About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Vue Entertainment Holdings: Vue Entertainment is one of the UK’s leading multiplex developers and operators of state-of-the-art multiplex cinemas. Formed in May 2003, Vue is one of the fastest growing cinema companies in the country. Having acquired the Ster Century cinema chain at the end of April 2005, Vue announced a management buyout in June 2006 in partnership with Bank of Scotland Corporate, through its Integrated Finance Team in a deal valued in the region of £350 million. Vue now owns 59 multiplexes across the UK and Ireland, with over 570 screens, and it continues its expansion with a programme of building new multiplexes across the UK involving plans to open 15 to 20 new sites in the next two to three years. The company has the most modern cinemas in the UK, with over 90% stadium seating and as a result it won the prestigious award for International Exhibitor of the Year at Cinema Expo 2005.  CEO Tim Richards was awarded the title of the Ernst and Young Entrepreneur of the Year in 2006 and he also won the Leisure Report Individual of the Year award. Vue Entertainment Holdings Directory page About Sony UK PSE: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony UK PSE Directory page
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