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Cypress, Calif.—Sep 6, 2012

World’s First Laser-Projected Screening of Full-Length Movie Debuts with Christie Laser Projector

2D Light Levels Achieved for 3D at IBC 2012 “Big Screen” Event
Hugo 3D feature and clips from "Transformers: Dark of the Moon" and "Puss N’ Boots" will be shown at 14 ft-L, addressing the problem of insufficient light levels on screen for 3D content

Christie® will light up the “IBC Big Screen” theater at RAI Amsterdam on Monday, delivering unprecedented 2D light levels for 3D content and, in the process, addressing one of the cinema industry’s most pressing problems – the unsatisfactory showing of 3D content at low light levels, typically less than 3 foot lamberts (ft-L), when 14 ft-L is the standard for 2D films. The event will also be the public premiere of Christie’s first prototype laser projector.
 
“Christie firmly believes that the best 3D is the brightest 3D and we need to help exhibitors with solutions that can project compelling, immersive 3D experiences to their screens,” said Dr. Don Shaw, senior director, Product Management, Christie Entertainment Solutions. “Audiences deserve to see the brightest 3D with 14 ft-L on cinema screens. Our demonstration today will show just how truly spectacular a movie maker’s vision can be when shown at the highest light levels, making the shared experience more immersive, and, ultimately, driving more cinema ticket sales.”
 
Continuing, Dr. Shaw noted that “as well, some attendees leave 3D movies complaining of headaches, fatigue, and sore eyes. Just like reading a book in low light levels, low brightness on the movie screen is one of the reasons for these complaints. Delivering more lumens to the screen will help address these effects, as will the advent of ‘eye-easy’ high frame rate (HFR) movies.”
 
(Current, non-laser methods for delivering more light to screens include dual, Xenon-lamp based Christie DLP® projection systems, known as Christie Duo™, which are filling specific needs for 3D delivery in theatres across the globe, including, for example, at the Cinerama Dome in Hollywood and other ArcLight Cinemas.)
 
A Short, Expert Tutorial...And then the Movie
Dr. Shaw will address the low brightness problem in detail in a short address, and noted stereographers Demetri Portelli (“Hugo”) and Corey Turner (“Transformers: Dark of the Moon”) will introduce 3 ft-L clips from their films and speak to the challenges inherent in making a 3D movie, knowing full well that it will be shown to audiences at inferior light levels.
 
“For me, crafting 3D images as a stereographer has been both the most challenging and the most rewarding experience of my career as a cameraman. I have suffered alongside many 3D film makers whose work has been compromised due to the inevitable low-brightness theatrical presentation,” said Demetri Portelli. “So this showing of Hugo 3D at 14 ft-L is an important milestone in 3D cinema projection, as it will deliver spectacular details and show how light conveys additional information in 3D space.  I’m really excited and optimistic about Christie finding solutions and setting new standards for exceptional movie exhibition.”

As VP, Post Production for Paramount, Corey Turner oversees all stereoscopic 3D productions, and recalls that “When Paramount released Michael Bay’s ‘Transformers: Dark of the Moon,’ which I also worked on as stereographer, some of the prints were special digital masters, aimed at systems that could deliver almost twice the brightness of standard 3D projection. But even that ‘limited edition’ only targeted 6 ft-L; of course that being much better than the current standard for 3D at 4.5ft-L, but a far cry from 2D light levels. I’m extremely pleased that the technology for brighter cinema exhibition is advancing and Christie is to be applauded for their advancements and advantages in this initiative.”

Corey added that “Technologies like this will only help filmmakers fall even more in love with 3D. It will also finally give audiences a way to see all of the wonderful detail that the director and many members of their crew put into each and every shot. People will no longer cautiously question, ‘…is this really in 3D?’ because they will be able to see and detect all of the subtle depth cues intended for the presentation.”

Laser-projection Begins New Era With Full-Length Film Showing
Following the presentation by Dr. Shaw and Mr. Portelli and Mr. Turner, Martin Scorsese’s “Hugo 3D” – the first laser projection screening of a feature-length 3D movie at 2D brightness levels – will be shown, courtesy of Paramount Pictures International, Christie and XPAND 3D.
 
Commenting on the laser projector and that route specifically, Dr. Shaw said that “There’s half-a-dozen different ‘forks in the road’ decisions that have to be made when designing a laser-projection system and most manufacturers will take different paths.” He noted that Christie customers have come to expect the best in technology and service from the world’s largest supplier of DLP cinema projectors, operating for more than 80 years, and “...our final laser projector family, when announced, will continue this trend of innovative, high performance products that will address the specific needs of our customers in the cinema, pro AV and advanced visualization and simulation arenas.”
Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site
More Christie Press Releases: May 24, 2016 Christie 6P Laser Projection System Earning Plaudits at National Infantry Museum’s Giant Screen Theater May 18, 2016 Xi’an Oscar Cityon International Cinema Deploys Christie 6P Laser Projection System for its Largest Screen in Xi’an, China May 17, 2016 Christie is Technology Partner to Spain’s first Immersive Festival and Permanent 360° Dome Apr 12, 2016 Christie Vive Audio Expands Cinema Loudspeakers Offerings with LS Series Apr 12, 2016 Allure, A Christie Company, Announces New ‘Out of the Box’ Video Wall Packages for Cinema, Retail and Other Venues Apr 11, 2016 Studio Veteran Brett Resnick Joins Allure, a Christie Company, as Vice President of Studio Relations Apr 7, 2016 Christie Delivers Complete Cinema Experience with Awe-Inspiring Projection, High-Resolution Audio, Dynamic Digital Lobby Displays and Comprehensive Services to Meet Customer Needs Apr 6, 2016 Christie Announces Retirement of Gerry Remers, Christie Canada President & COO Mar 1, 2016 Christie Expands Experiential Media Network as Company Inks Exclusive Deal with National Amusements in U.S. Feb 25, 2016 Village Cines Recoleta Becomes First Christie Vive Audio Cinema in Argentina Feb 18, 2016 Dolby, Christie and Necsel Collaboration on Dolby Vision Laser Projector Wins Prism Award 2016 in ‘Displays & Lighting’ Category Feb 3, 2016 CGV Centum City Becomes Third Theater in South Korea to Deploy Christie’s Groundbreaking RGB Laser Projection System Feb 1, 2016 Odeon Multicines Girona Becomes Spain’s Second Cinema to Screen ‘Star Wars’ with Christie’s “Fantastic” 6P Laser Projection System in 3D, Offering Up to 120,000 Lumens Jan 12, 2016 First EMEA Showing of Christie Cinema Laser Phosphor projector at Filmwoche Munich Dec 31, 2015 Christie CP2208 Digital Cinema Projector Generates Record-Breaking Sales in China Dec 28, 2015 CGV Becomes World’s First Cinema Exhibitor to Install Christie RGB Laser Projection System Featuring Enhanced Wavelength Diversity Dec 21, 2015 SM Cinema Expands Laser Projection with Deployment of Five New Christie 6P Laser Projectors Dec 18, 2015 Brand New Parkway Cinema Opens to Star Wars with First UK Install Christie Vive Audio in A Starring Role Dec 18, 2015 SM Cinema First in South East Asia to Use Christie 6P Laser Projection and Christie Vive Audio Dec 15, 2015 Christie Brings Red Carpet Magic to the World Premiere of Star Wars® Episode VII: The Force Awakens™ More
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