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# 1939 Format Debate

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ST PETERSBURG and LOS ANGELES—Sep 18, 2012

RealD to Open Office in Russia

Moscow Office Brings Expanded Company Presence to Emerging Russian Cinema Market
RealD Inc. (NYSE: RLD), a leading provider of 3D cinema technology, announced today that the company will open its first office in Russia later this month. 

Located inMoscow, the new office will complement the company’s Western Europe office in the United Kingdom and increase RealD’s presence across Russia’s emerging cinema landscape.  RealD’s Russia office will focus on sales, customer service, exhibitor relations and operations for the company’s 3D Cinema Division. 
 
Robert Mayson, Managing Director, RealD Europe said, “Through this office, we will work with exhibitors to demonstrate the long-term benefits of using RealD’s industry-leading 3D projection technology. RealD delivers a bright and realistic viewing experience with lightweight and comfortable 3D glasses.  Today’s moviegoer has come to expect the premium 3D visual experience RealD delivers and we look forward to furthering the reach of RealD across Russia’s growing premium cinema market.” 
 
The announcement was made during Russia’s KinoExpo 2012, the world’s third largest international exhibition of cinema theatre equipment, at which RealD is providing the 3D technology for studio product presentations of THE LIFE OF PI for Twentieth Century Fox and THE HOBBIT and THE GREAT GATSBY for Warner Bros.
 
The Russian 3D market continues to be a growth area for 3D with the number of 3D enabled screens increasing by more than 200% over the 24 month period from June 2010 through June 2012, according to IHS Screen Digest. Total cinema box office in Russia increased to more than $1.1 billion in 2011, a record for the Russian market.
 
Headquartered in Beverly Hills, California in the United States, RealD also has offices in Boulder, Colorado (USA), London (UK), Tokyo (Japan), Hong Kong and Shanghai (China).  
 
RealD is the world’s most widely used 3D cinema technology with more than 20,700 screens equipped with RealD 3D by approximately 900 exhibitors in 68 countries around the world (as of June 22, 2012).
 
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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