Find Companies:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Digital Cinema Technology Oct. 21, 2014
Please Login
Login/Signup
Sponsors

RSS News
RSS Info About RSS

Member
logo
logo
logo
logo
logo

# 1941 RCA

Skip Navigation LinksStart / Menu > Find Press Releases > Full Press Release
London & Amsterdam,—Sep 28, 2012

Dutch Cinemas Become 100% Digital

Arts Alliance Media contributes to nationwide rollout of digital cinema
Every Dutch film theatre and cinema has been equipped with digital projection equipment. Out of the 789 screens in the Netherlands, 506 were converted to accommodate digital projection by Cinema Digitaal, in conjunction with integrator Arts Alliance Media; theatre chains Pathé, Utopolis, Euroscoop and a few independent theatres implemented the conversion independently. 
 
Cinema Digitaal is a unique public-private digitisation project initiated by the Nederlandse Vereniging van Bioscoopexploitanten (NVB – the Dutch Cinema Exhibitors' Association), the Nederlandse Vereniging van Filmdistributeurs (NVF – the Dutch Film Distributors' Association) and EYE Film Institute Netherlands.
 
The collaborative Cinema Digitaal project made a collective transition possible all throughout the Netherlands and prevented the compulsory closing of small film theatres and cinemas. This technological conversion in the cinema business demanded a high investment that would have been financially unfeasible for many exhibitors without the support of Cinema Digitaal. The large-scale digitisation project is based on the principle of solidarity: commercial cinemas cooperated together with film theatres and, by doing so, the existing culturally diverse and close-knit exhibition network was able to be maintained and film continues to be accessible in all of the Netherlands. The coordinated transition from analogue to digital was realised over a very short time, which meant the costs of running a dual system (distributing analogue and digital film) were limited. The first installation took place on 20 July 2011, and the transition was completed in just 14 months.
 
In total, the Cinema Digitaal project cost €39 million. The biggest share of the project (70%) was paid for by the film distribution companies that are active in the Netherlands: 20 independents and 6 major American studios, under a Virtual Print Fee (VPF) model, implemented by Arts Alliance Media. Distributors were willing to invest in the one–time replacement of 35mm projectors, because of the savings that will be made now the production of celluloid film prints will disappear. Cinema Digitaal was co-financed by the Ministry of Economic Affairs, Agriculture and Innovation (€3 million from the Implementation Programme Agenda ICT Policy /PRIMA) and the Netherlands Film Fund (€2 million). As a whole, the film sector in the Netherlands invested around €55 million in the digitisation. With the digitisation of the Dutch cinema exhibition business, celluloid film (35mm film) has nearly disappeared from the cinemas.
 
There are innumerable advantages to digital projection: wider distribution of films, more flexible programming, and improved image and sound quality. Films can be screened more quickly throughout the entire country. Digitisation also creates new possibilities for distribution via satellite and fibre optics. Additionally, every exhibitor now has the option to expand what they offer to include (live) concerts, opera, theatre productions or sporting events.
 
Ron Sterk of the NVB and a driving force behind Cinema Digitaal: ‘The year 2012 will bring the end of more than 100 years of screening analogue film. With the digitisation of cinemas, our business is undergoing tremendous innovation. Digitisation provides better quality, more efficiency, offers countless new possibilities for exhibitors and a wider availability of films for Dutch audiences’.
Arts Alliance Media Contacts:
Media
Kate Pidgeon 
T:  +44 (0)20 7751 7512 
kate.pidgeon@artasalliancemedia.com
About Arts Alliance Media: Arts Alliance Media (AAM) is a global leader in digital cinema software and services, offering cutting-edge solutions in software as well as installation, maintenance and support across the cinema ecosystem.  AAM’s software products include the SCREENWRITER Theatre Management System (TMS); PRODUCER – an enterprise TMS and content management system operating across the entire cinema circuit;  LIFEGUARD – an enterprise system designed to monitor and manage hardware as well as power Network Operations Centres (NOCs); and ADFUSER – a campaign management tool to simplify cinema advertising and increase incremental revenues.  Our software touches over 20,000 screens worldwide across North America, Latin America, Europe, Africa, the Middle East and Asia Pacific while our NOC supports over 11,000 screens globally. Arts Alliance Media Directory page Arts Alliance Media Web Site
Similar Press Releases
More PR About: Exhibitor Deals More
Learn More About:
Countries: Netherlands More
More Arts Alliance Media Press Releases: Oct 9, 2014 Arts Alliance Media’s Screenwriter TMS is Certified Cinema Reloaded Ready Oct 3, 2014 Arts Alliance Media Takes Cinema Advertising To the Next Level at the SAWA Convention in Berlin Oct 2, 2014 Arts Alliance Media Digital Cinema Software Powers San Sebastian International Film Festival Aug 28, 2014 In the Year of the Horse, Arts Alliance Media Gallops into the Chinese Cinema Market Aug 7, 2014 Arts Alliance Media’s AdFuser Software to Take Cinema Advertising to A New Level for Media Direct Norge (MDN) Jul 28, 2014 Arts Alliance Media’s Screenwriter TMS Announces Support for USL’s LSS-100 Quality Control Probe, Providing A Complete Cinema Monitoring System Jul 2, 2014 Quanta DGT/AAM Signs Kinoplex, the Largest Brazilian Movie Theatre Chain, Choosing Doremi and Christie for Their Rollout Jun 19, 2014 Arts Alliance Media Announces Screenwriter TMS Support for IMAX Screens Jun 18, 2014 Arts Alliance Media and Barco Announce Screenwriter TMS Integration with Barco Alchemy Projectors Jun 13, 2014 Arts Alliance Media and Motion Picture Solutions Offer the Strongest Cinema Content Delivery Solution Yet with Screenwriter and LANsat Jun 11, 2014 Arts Alliance Media Appoints New CEO May 1, 2014 Motion Picture Solutions Acquires Arts Alliance Media’s Content Services Division Mar 28, 2014 Arts Alliance Media Lands Further Digital Cinema Deals in Latin America Mar 27, 2014 Finnkino to Use Arts Alliance Media’s Digital Cinema Circuit Management Software Mar 25, 2014 VOX Cinemas to Use Arts Alliance Media’s Digital Cinema Software to Manage and Automate Operations Mar 23, 2014 Arts Alliance Media Takes Cinema Advertising to the Next Level with Adfuser Dec 12, 2013 World’s Largest Cinema Operator – Wanda Cinema Line – Selects Arts Alliance Media Digital Cinema Software Dec 11, 2013 Arts Alliance Media and Goldenduck Announce Digital Cinema Milestones for South East Asia Dec 6, 2013 Arts Alliance Media Launches Lifeguard Software to Manage Network Operations Centres for Digital Cinema Nov 25, 2013 Arts Alliance Media Partners with Berlin’s Newly-Restored Zoo Palast Cinema to Supply Digital Cinema Software More
©Copyright 2003-2011 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement
banner