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Kortrijk, Belgium—Oct 5, 2012

Barco Auro 11.1 3D Sound Technology Will Be Featured in Global Release of Dreamworks Animation's 'Rise of the Guardians'

Barco, a global leader in digital cinema technology, is proud to announce that DreamWorks Animation SKG, Inc. (Nasdaq: DWA) has selected the Barco Auro 11.1 3D sound format for the global release of their upcoming 3D animated feature film, ‘Rise of the Guardians’, coming to theaters on 21 November 2012. 
 
Leading cinema technology 
“The fact that DreamWorks Animation – the world’s leading animation studio – has selected our revolutionary Auro 11.1 3D sound technology for the sound mix of their next animation movie is truly a great honor for us,” comments Brian Claypool, Senior Director of Strategic Business Development of Barco’s Entertainment Division. “We are committed to providing the movie industry with the most innovative and comprehensive suite of products and solutions to treat audiences to the ultimate moviegoing experience.” 

Extra dimension of sound 
“Barco's superior technology will add an extra dimension of sound to ‘Rise of the Guardians’ and further elevate its memorable score by Academy Award-nominated composer Alexandre Desplat," said DreamWorks Animation's Chief Marketing Officer, Anne Globe. "We believe these dynamics will serve to immerse audiences across the globe even deeper into the adventure-filled world created by our filmmakers." 

‘Rise of the Guardians’ 
DreamWorks Animation’s ‘Rise of the Guardians’ is an epic adventure that tells the story of Santa Claus, the Easter Bunny, the Tooth Fairy, the Sandman and Jack Frost – legendary heroes, each with extraordinary abilities. When an evil spirit known as Pitch threatens to take over the world, the immortal Guardians must join forces to protect the hopes, beliefs and imagination of all children on earth. 

Three layers of sound 
The Auro 11.1 3D sound format is designed along three layers of sound (Surround, Height, Overhead) rather than the two layers used in the traditional 5.1 sound format. Thanks to its 11.1 configuration, the technology not only enables sound mixers to move objects around in space but it also allows them to reproduce the immersive aspects of a film soundtrack in a way that is more compatible with their current workflow. The Auro 11.1 3D sound technology provides the best acoustical experience at the most commercially viable price point in the market and does so without the need to create object-based soundtracks that are designed to be optimized for the consumer market. 

About Auro Technologies 
Auro Technologies (www.Auro-3D®.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats are designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers groundbreaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smartphones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.
Barco Contacts:
Alison Maxson
Press and PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Vickie Yueh
Press and PR contact Japan, Korea, Australia and South East Asia
Barco NV
Telephone +886 2 8221 6868
vickie.yueh@barco.com

Anna Miao
Press and PR contact APAC- Taiwan, Japan, Korea, Australia & South East Asia
Barco n.v.
Telephone +886 2 2173 5229
anna.miao@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Stephanie Vlegels
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
stephanie.vlegels@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,250 employees worldwide. Barco posted sales of 1.051 billion euro in 2014.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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