Find Companies:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Digital Cinema Technology Sep. 29, 2016
Please Login
Login/Signup
Sponsors

RSS News
RSS Info About RSS

Member
logo
logo
logo
logo
logo

# 1930 Baird

Skip Navigation LinksStart / Menu > Find Press Releases > Full Press Release
Kortrijk, Belgium—Oct 5, 2012

Barco Auro 11.1 3D Sound Technology Will Be Featured in Global Release of Dreamworks Animation's 'Rise of the Guardians'

Barco, a global leader in digital cinema technology, is proud to announce that DreamWorks Animation SKG, Inc. (Nasdaq: DWA) has selected the Barco Auro 11.1 3D sound format for the global release of their upcoming 3D animated feature film, ‘Rise of the Guardians’, coming to theaters on 21 November 2012. 
 
Leading cinema technology 
“The fact that DreamWorks Animation – the world’s leading animation studio – has selected our revolutionary Auro 11.1 3D sound technology for the sound mix of their next animation movie is truly a great honor for us,” comments Brian Claypool, Senior Director of Strategic Business Development of Barco’s Entertainment Division. “We are committed to providing the movie industry with the most innovative and comprehensive suite of products and solutions to treat audiences to the ultimate moviegoing experience.” 

Extra dimension of sound 
“Barco's superior technology will add an extra dimension of sound to ‘Rise of the Guardians’ and further elevate its memorable score by Academy Award-nominated composer Alexandre Desplat," said DreamWorks Animation's Chief Marketing Officer, Anne Globe. "We believe these dynamics will serve to immerse audiences across the globe even deeper into the adventure-filled world created by our filmmakers." 

‘Rise of the Guardians’ 
DreamWorks Animation’s ‘Rise of the Guardians’ is an epic adventure that tells the story of Santa Claus, the Easter Bunny, the Tooth Fairy, the Sandman and Jack Frost – legendary heroes, each with extraordinary abilities. When an evil spirit known as Pitch threatens to take over the world, the immortal Guardians must join forces to protect the hopes, beliefs and imagination of all children on earth. 

Three layers of sound 
The Auro 11.1 3D sound format is designed along three layers of sound (Surround, Height, Overhead) rather than the two layers used in the traditional 5.1 sound format. Thanks to its 11.1 configuration, the technology not only enables sound mixers to move objects around in space but it also allows them to reproduce the immersive aspects of a film soundtrack in a way that is more compatible with their current workflow. The Auro 11.1 3D sound technology provides the best acoustical experience at the most commercially viable price point in the market and does so without the need to create object-based soundtracks that are designed to be optimized for the consumer market. 

About Auro Technologies 
Auro Technologies (www.Auro-3D®.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats are designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers groundbreaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smartphones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
Similar Press Releases
More PR About: Cinema Sound More
Learn More About:
Countries: United States More
More Barco Press Releases: Sep 21, 2016 National Amusements, Inc. and Barco Establish Strategic Partnership to Convert All Showcase XPlus Auditoriums to Flagship Laser Projection Sep 19, 2016 Megabox Chooses Barco’s Flagship Laser Projector for its "Full Premium Auditorium" in Starfield Hanam, Korea Aug 24, 2016 Cinépolis Expands Digital Cinema Partnership with Barco Across the Globe Aug 23, 2016 Barco’s DP2K-20CLP Laser Phosphor Projector Receives Award at BIRTV2016 Jul 25, 2016 Barco, Clover Solutions and Maze to Revive Movie Industry in Myanmar with 100 Digital Cinema Projectors Jul 18, 2016 Reel Cinemas at The Dubai Mall Among Exclusive Group of Theaters to Offer New Barco Escape Three-Screen, Panoramic Movie Watching Experience Jun 24, 2016 Egypt Discovers the Future of Cinema, as Barco Escape Is Soon to Debut at Galaxy Festival City Cinemas Jun 23, 2016 Russian GRINN FILM Multiplex Is the First in Central and Eastern Europe to Go All-Laser and All-AuroMax Jun 22, 2016 Barco’s Immersive Sound Achieves New Momentum as Standardization Efforts Continue Jun 22, 2016 Kinepolis Group Opens Europe’s Very First All-Laser Cinema Theater Jun 21, 2016 Barco Sets World Première in UAE, with the Largest All-Flagship RGB Laser Cinema Jun 21, 2016 Barco Continues to Lead Global Conversion to Laser Cinema Projection Jun 16, 2016 Barco Showcases the Future of Cinema at CineEurope 2016 Jun 10, 2016 Barco Acquires Canadian, MTT Innovation Inc. May 27, 2016 Barco Officially Inaugurates its Brand-New ‘One Campus’ in Kortrijk Apr 13, 2016 Barco and Diversified Team Up to Deliver the Ultimate Cinema Lobby Experience Apr 12, 2016 Barco Escape Adds to Fast-Growing Movie Content Slate, Inks Deals to Produce Multiple Titles for Three-Screen, Panoramic Format Apr 12, 2016 Cineplanet, Barco and Bardan First in Peru to Install Premium Laser Cinema Projection Apr 12, 2016 Santikos Entertainment and Barco to Create the First All-Laser Powered Theater Circuit in the World Apr 11, 2016 J.J. Abrams’ Bad Robot and Barco Boldly Go into the Future of Cinema with “Star Trek Beyond” Release in Barco Escape More
©Copyright 2003 - 2016 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement
banner