Start / Menu > Find Press Releases > Full Press Release
Beijing—Oct 24, 2012
Christie Awes Exhibitors in Beijing with World’s First 72,000 Lumen Laser Projection Demonstration
Christie Surpasses Own 63,000 Lumen Record Set at September IBC Show, Achieving World’s Brightest Laser Projection
Christie®, a global leader in cinema projection, fascinated leading exhibitors from Asia Pacific with a demonstration of its prototype laser projector in Beijing today. Short movie clips of 3D content projected on a 20-meter wide by 12-meter high screen were screened at typical 3D brightness levels of 3-4 ft-L and then using the laser projector at 14 ft-L at the theater of Wanda Shi Jin Shan Cinema, leaving the audiences in awe.
“Today’s laser projection demo was fabulous! I’m impressed with the ultra brightness and life-like colors delivered onto the screen,” said Ning Ye, General Manager of Wanda Group.
“Christie is committed to creating new technology and maintaining our products at a high quality. We are continuously developing solutions to help exhibitors to project compelling, immersive images to their screens. Today we are pleased to demonstrate our first prototype laser projector to the exhibitors,” said Lin Yu, vice president, Christie Asia Pacific.
Presenting at the laser demo event, Dr. Don Shaw, senior director, Product Management, Christie Entertainment Solutions, noted, “Audiences deserve to see the brightest 3D with 14 ft-L on cinema screens. Our demonstration today showed just how truly spectacular a movie maker’s vision can be realized when shown at the highest light levels, making the shared experience more immersive, and, ultimately, driving more cinema ticket sales.”
Dr. Shaw continued, “Some attendees leave 3D movies complaining of headaches, fatigue, and sore eyes. Just like reading a book in low light levels, low brightness on the movie screen is one of the reasons for these complaints. Delivering more lumens to the screen will help address these effects, as will the advent of ‘eye-easy’ high frame rate (HFR) movies.”
Commenting on the laser projector, Dr. Shaw said, “There’s half-a-dozen different ‘forks in the road’ decisions that have to be made when designing a laser-projection system and most manufacturers will take different paths.” He noted that Christie customers have come to expect the best in technology and service from the world’s largest supplier of DLP Cinema® projectors, operating for more than 80 years.
Dr. Shaw also shared with the exhibitors information on Christie® IMB, an integrated media block solution that seamlessly converts and delivers feature-film and alternative content within a secure environment to all of Christie’s 2K and 4K, DCI-compliant Solaria® Series 2 projectors. Following his presentation, the audiences were treated to a demo of Christie IMB showcasing MPEG2 contents.
Christie hosted its first laser projector demo for cinema industry luminaries such asDouglas Trumbull, recent Gordon E. Sawyer Academy Award winner, at its High Frame Rate Summit in April 2012.
At IBC 2012 in Amsterdam in September, Christie gained recognition for the world’s first laser projection of Hugo 3D, a feature-length 3D movie projected at 2D brightness levels. Hugo 3D is the first CPG (Cameron Pace Group) certified movie.
Christie’s Commitment to HFR
The two main goals of Christie’s HFR activities are to help the industry develop the best HFR content and the best delivery system for HFR content. The first goal involves assisting leading-edge filmmakers and post-production companies in perfecting HFR movie creation, so the industry has the most engaging, entertaining content possible. The second goal is to assist exhibitors in showing these 3D HFR movies in all their glory. To these ends, Christie is helping create the standards for 3D HFR movies through formal and informal technology-development alliances with major producers and directors, post-production facilities, studios and technology partners. On the exhibitor’s front, Christie provides one-stop shopping for all the hardware, software and services that enable exhibitors to deliver a filmmaker's vision in stunning 3D HFR quality
Manager, Media and Public Relations
PH: +1 519-749-3127
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.
Christie Directory page
Christie Web Site
More Christie Press Releases:
Aug 25, 2016
Christie Demonstrates Capabilities and Experiences That Excite Audiences in Cinema Environments at BIRTV 2016
Aug 25, 2016
Christie’s Laser Phosphor-Illuminated Cinema Projector Provides High Value and Lower Operational Costs for Chinese Exhibitors
Aug 18, 2016
Christie Names Beiersdorf and Muscat as New Vice Presidents to Maximize Market Penetration
Aug 15, 2016
Mocha Chai Laboratories Chooses Christie Vive Audio for its State-Of-The Art Dubbing Theater
Aug 10, 2016
Christie Projectors to Help Transform Toronto’s Sugar Beach into an Open-Air Movie Theater
Aug 4, 2016
Christie Executes its Mission Flawlessly at World Premiere of “Suicide Squad” at New York City’s Beacon Theatre
Jul 17, 2016
Suning Cinema Selects Christie RGB Laser Projection System for its Large Screen Theaters in Shanghai and Zhenjiang
Jun 27, 2016
Entertainment Supply and Technologies (ES&T) Delivers Drive in Success at Coyote Theaters, Leveraging Christie Projection Technology
Jun 24, 2016
Allure and its Christie Experiential Network Continue Expansion as Company Inks Deal with Southern Theatres in U.S.
Jun 21, 2016
Odeon Multicines Creates Spain’s Most Advanced Multiplex with Christie RGB Laser Projection, Dolby Atmos and Christie Vive Audio
Jun 14, 2016
Costa Rica’s Biggest Screen Equipped with Christie Duo
Jun 14, 2016
Christie Promises Unforgettable Cinema Experiences at CineEurope 2016
Jun 13, 2016
Christie Collaborates with Shanghai International Film Festival For 8th Consecutive Year as Exclusive Digital Projection Partner
May 24, 2016
Christie 6P Laser Projection System Earning Plaudits at National Infantry Museum’s Giant Screen Theater
May 18, 2016
Xi’an Oscar Cityon International Cinema Deploys Christie 6P Laser Projection System for its Largest Screen in Xi’an, China
May 17, 2016
Christie is Technology Partner to Spain’s first Immersive Festival and Permanent 360° Dome
Apr 12, 2016
Christie Vive Audio Expands Cinema Loudspeakers Offerings with LS Series
Apr 12, 2016
Allure, A Christie Company, Announces New ‘Out of the Box’ Video Wall Packages for Cinema, Retail and Other Venues
Apr 11, 2016
Studio Veteran Brett Resnick Joins Allure, a Christie Company, as Vice President of Studio Relations
Apr 7, 2016
Christie Delivers Complete Cinema Experience with Awe-Inspiring Projection, High-Resolution Audio, Dynamic Digital Lobby Displays and Comprehensive Services to Meet Customer Needs
©Copyright 2003 - 2016
. All rights reserved.