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# 1999 Hughes JVC

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Basingstoke—Nov 1, 2012

Sony Digital Cinema and dcinex™ Join Forces to Deliver Sony 4K Projection Across Europe

Sony Digital Cinema today announced that it has entered into a mutually beneficial partnership with one of Europe's leading digital cinema companies, dcinex™, to become a “dcinex™ Preferred Supplier” of digital cinema projection equipment.
 
dcinex’s cinema exhibitor customers will now be able to enjoy the industry leading projection resolution from every seat in the cinema, “easy on the eye” immersive dual lens 3D and high contrast ratios delivered by Sony’s leading market share Digital Cinema 4K projection systems.
 
dcinex™ have recently committed to purchase a large quantity of Sony’s new SRX-R515 ultra high quality 4K digital cinema projection systems, designed for small and medium sized screens, which delivers an revolutionary improvement in  screen image quality.  The ongoing transition from 35mm to 4K digital screens, in particular with independent cinemas, will enable dcinex™ to offer greater choice to its customers and their audiences, not only on the most talked about films but also on the expanding range of live and recorded 3D and 2D content.
 
Beyond its superior 4K resolution, Sony’s new 4K projector includes an outstanding contrast ratio of over 8000:1 and multiple High Pressure Mercury Lamps – a first for the cinema industry which ensures there are no more lost shows from lamp failure and allow easy lamp change without the need for trained staff. The SRX-515 represents the next stage in the evolution of digital cinema, enabling smaller exhibitors to deliver a superior viewing experience at lower lifetime cost, for their customers.
 
Oliver Pasch, Sales Director, Sony Digital Cinema said: “This deal and the launch of our new projection system emphasises Sony’s long term commitment to the exhibition industry and desire to partner with the leading European cinema integrator.  We appreciate that dcinex™ has taken the opportunity to focus the future of its business on preferred partnerships with the leading manufacturers in the industry. We are proud that dcinex™ has chosen Sony’s 4K Projection System. ”
 
Till Cussmann, Vice-President - Exhibitor Services of dcinex™ said: “It’s important that we offer our customers the latest digital cinema technology. Sony’s new projector is full of technological innovations like 4K resolution, outstanding contrast ratio and new lamp systems that deliver a truly superior viewing experience to our customers. This joint venture with Sony Digital Cinema will further increase dcinex’s™ expertise in emerging formats such as 4K, and it will strengthen our position as a major player serving distributors and exhibitors across Europe.”
Sony Digital Cinema Contacts: Americas
Tom Di Nome
Sony Electronics Inc.
Phone: +1 201-930-6357
tom.dinome@am.sony.com
 
EMEA
Elizabeth Pierce
Sony Professional
Phone : +44 (0) 1256 483481
elizabeth.pierce@eu.sony.com
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theater management system); digital signage hardware, software and content development; security systems and Network Operations Center (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About dcinex™:
dcinex is the leading Pan-European provider of fully integrated and best in class solutions for movie operations. The company operates three business lines: Exhibitor Services, Content Services and Consulting.  dcinex Exhibitor Services provides end-to-end solutions, from equipment financing, sales, installation and maintenance to training and support services for movie theaters.  dcinex Content Services offers a complete range of post-production, mastering and transcoding services, as well as Pan-European physical and electronic delivery and digital rights management.  dcinex Consulting advises cinema operators, local authorities, real estate firms and corporate investors providing a.o. cinema design and lay-out, project management, feasibility studies as well as market research, expert witness and due diligence.
dcinex™ Directory page
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