Start / Menu > Find Press Releases > Full Press Release
Kortrijk, Belgium,—Nov 1, 2012
Barco and DreamWorks Animation Forge Alliance to Bring Premium 3D Audio Experience to Theaters Worldwide
Global digital cinema technology leader Barco, and the world’s leading animation studio, DreamWorks Animation SKG, Inc. (Nasdaq: DWA), have formed an alliance in which DreamWorks Animation’s next fifteen animated feature films will be mixed in the revolutionary Barco Auro 11.1 3D sound format for global distribution. The studio’s ‘Rise of the Guardians’, which comes to theaters on 21 November 2012, will be the first DreamWorks Animation movie featured in this new agreement.
“The premium 3D sound mix of DreamWorks Animation’s ‘Rise of the Guardians’ has successfully been completed, and we are thrilled with the studio’s long-term endorsement of the Barco Auro 11.1 sound format,” comments Wim Buyens, Senior Vice President of Barco’s Entertainment Division. “Barco is truly committed to shaping the cinema of the future – not only are we developing the most advanced digital cinema projection technology, but we are also making critical advances in other technologies – such as cinema sound – to create a unique moviegoing experience for audiences worldwide. Thanks to our revolutionary technology, the cinema can remain the supreme entertainment center.”
Multidimensional in-theater experience
"Barco is committed to sound innovation that creates a truly multidimensional in-theater experience, and we're very impressed with the ability of their 3D sound format to immerse audiences even more deeply into the amazing worlds created by our filmmakers," said Anne Globe, Chief Marketing Officer of DreamWorks Animation.
Placing aural objects around the auditorium
“What differentiates the Barco Auro 11.1 format from previous sound technologies is that it enables us to place aural objects around the auditorium to envelope the audience with the rich, acoustic spaces that we create virtually,” added Jim Beshears, Head of Post Production at DreamWorks Animation.
Three distinct layers
The Barco Auro 11.1 3D sound system is built on a 3D audio technology suite from Auro Technologies that provides tools to create sound in three distinct layers: surround, height and overhead. “With Barco Auro 11.1, you can reproduce the subtle aspects of a film’s soundtrack in ways that are more compatible with the workflows that content creators work with today,” concludes Wilfried Van Baelen, CEO of Auro Technologies. ”We look forward to working with other creative teams and studios within the industry to refine and enhance the toolsets necessary to create premium soundtracks at lower costs.”
On 1 November 2012, a press conference was held in LA to announce this alliance between Barco and DreamWorks Animation. You can watch the video report of this event here.
About Auro Technologies
Auro Technologies (www.Auro-3D®.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats have been designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers groundbreaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smartphones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.
Press and PR contact Japan, Korea, Australia and South East Asia
Telephone +886 2 8221 email@example.com
Press and PR contact APAC- Taiwan, Japan, Korea, Australia & South East Asia
Telephone +886 2 2173 firstname.lastname@example.org
About Barco Digital Cinema:
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015.
Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page
Barco Digital Cinema Web Site
More Barco Press Releases:
Jul 18, 2016
Reel Cinemas at The Dubai Mall Among Exclusive Group of Theaters to Offer New Barco Escape Three-Screen, Panoramic Movie Watching Experience
Jun 24, 2016
Egypt Discovers the Future of Cinema, as Barco Escape Is Soon to Debut at Galaxy Festival City Cinemas
Jun 23, 2016
Russian GRINN FILM Multiplex Is the First in Central and Eastern Europe to Go All-Laser and All-AuroMax
Jun 22, 2016
Barco’s Immersive Sound Achieves New Momentum as Standardization Efforts Continue
Jun 22, 2016
Kinepolis Group Opens Europe’s Very First All-Laser Cinema Theater
Jun 21, 2016
Barco Sets World Première in UAE, with the Largest All-Flagship RGB Laser Cinema
Jun 21, 2016
Barco Continues to Lead Global Conversion to Laser Cinema Projection
Jun 16, 2016
Barco Showcases the Future of Cinema at CineEurope 2016
Jun 10, 2016
Barco Acquires Canadian, MTT Innovation Inc.
May 27, 2016
Barco Officially Inaugurates its Brand-New ‘One Campus’ in Kortrijk
Apr 13, 2016
Barco and Diversified Team Up to Deliver the Ultimate Cinema Lobby Experience
Apr 12, 2016
Barco Escape Adds to Fast-Growing Movie Content Slate, Inks Deals to Produce Multiple Titles for Three-Screen, Panoramic Format
Apr 12, 2016
Cineplanet, Barco and Bardan First in Peru to Install Premium Laser Cinema Projection
Apr 12, 2016
Santikos Entertainment and Barco to Create the First All-Laser Powered Theater Circuit in the World
Apr 11, 2016
J.J. Abrams’ Bad Robot and Barco Boldly Go into the Future of Cinema with “Star Trek Beyond” Release in Barco Escape
Apr 11, 2016
Barco Lobby Experience Transforms Regal L.A. Live into Immersive Cinema Environment to Heighten the Moviegoing Experience
Apr 8, 2016
Barco Cinema Leads the Global Conversion to Laser Projection with More Than 40 Top Exhibitors in Over 20 Countries
Apr 6, 2016
Barco Lobby Experience at ShowBiz Cinemas wins Bronze APEX Award at Digital Signage Expo
Apr 5, 2016
Barco Delivers the Future of Cinema Today, Showcasing its CinemaBarco Solutions at CinemaCon 2016
Mar 21, 2016
AEG and Regal Partner with Barco to Unveil Most Technologically Advanced, World-Renowned Movie Theater
©Copyright 2003 - 2016
. All rights reserved.