Start / Menu > Find Press Releases > Full Press Release
Kortrijk, Belgium,—Nov 1, 2012
Barco and DreamWorks Animation Forge Alliance to Bring Premium 3D Audio Experience to Theaters Worldwide
Global digital cinema technology leader Barco, and the world’s leading animation studio, DreamWorks Animation SKG, Inc. (Nasdaq: DWA), have formed an alliance in which DreamWorks Animation’s next fifteen animated feature films will be mixed in the revolutionary Barco Auro 11.1 3D sound format for global distribution. The studio’s ‘Rise of the Guardians’, which comes to theaters on 21 November 2012, will be the first DreamWorks Animation movie featured in this new agreement.
“The premium 3D sound mix of DreamWorks Animation’s ‘Rise of the Guardians’ has successfully been completed, and we are thrilled with the studio’s long-term endorsement of the Barco Auro 11.1 sound format,” comments Wim Buyens, Senior Vice President of Barco’s Entertainment Division. “Barco is truly committed to shaping the cinema of the future – not only are we developing the most advanced digital cinema projection technology, but we are also making critical advances in other technologies – such as cinema sound – to create a unique moviegoing experience for audiences worldwide. Thanks to our revolutionary technology, the cinema can remain the supreme entertainment center.”
Multidimensional in-theater experience
"Barco is committed to sound innovation that creates a truly multidimensional in-theater experience, and we're very impressed with the ability of their 3D sound format to immerse audiences even more deeply into the amazing worlds created by our filmmakers," said Anne Globe, Chief Marketing Officer of DreamWorks Animation.
Placing aural objects around the auditorium
“What differentiates the Barco Auro 11.1 format from previous sound technologies is that it enables us to place aural objects around the auditorium to envelope the audience with the rich, acoustic spaces that we create virtually,” added Jim Beshears, Head of Post Production at DreamWorks Animation.
Three distinct layers
The Barco Auro 11.1 3D sound system is built on a 3D audio technology suite from Auro Technologies that provides tools to create sound in three distinct layers: surround, height and overhead. “With Barco Auro 11.1, you can reproduce the subtle aspects of a film’s soundtrack in ways that are more compatible with the workflows that content creators work with today,” concludes Wilfried Van Baelen, CEO of Auro Technologies. ”We look forward to working with other creative teams and studios within the industry to refine and enhance the toolsets necessary to create premium soundtracks at lower costs.”
On 1 November 2012, a press conference was held in LA to announce this alliance between Barco and DreamWorks Animation. You can watch the video report of this event here.
About Auro Technologies
Auro Technologies (www.Auro-3D®.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats have been designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers groundbreaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smartphones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.
About Barco Digital Cinema:
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.
Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page
Barco Digital Cinema Web Site
More Barco Press Releases:
Apr 15, 2014
Barco Secures US-FDA Product Variance for its First-In-The-World, Commercial Laser-Illuminated Cinema Projector, Assuring Hassle-Free and Worry-Free Installation
Apr 10, 2014
‘Wir Waren Könige’ First German Movie Mixed in the Auro 11.1 Immersive Sound Format
Mar 27, 2014
Santikos Theatres Acquires Barco Laser Projection to Deliver Cutting-Edge Movie Presentation
Mar 26, 2014
China’s Leading Cinema Exhibitors Keen to Install Barco’s Laser Projectors
Mar 26, 2014
Barco Drives Open Standards and Global Expansion of Auro 11.1 Immersive Sound with 450 Auditoriums and More Than 50 Movie Titles Committed for Auro Release
Mar 25, 2014
Barco Achieves DCI Compliance for New Barco Alchemy Digital Cinema Projectors
Mar 24, 2014
Cinemark First to Install Barco’s Laser Projector in North America and Raise the Bar on Image Quality
Mar 24, 2014
Barco Raises the Bar for Cinema Image Quality with the Launch of its 4K Laser Projector at CinemaCon
Mar 20, 2014
The Brightest Cinema Projectors Are Now More Powerful Than Ever:
Mar 18, 2014
Barco brings technology innovator Ted Schilowitz onto the Barco Team as its “CinemaVangelist" to spearhead bold, innovative moves in cinema’s future
Mar 14, 2014
Trinity Studios Mixes New Tamil Masterpieces in Auro 11.1 By Barco
Mar 13, 2014
Barco and Cinetech Middle East JLT Help Expand the Digital Cinema Experience into Nigeria and Ghana
Mar 12, 2014
“CinemaBarco” Ushers in A New Era of Cinema Entertainment, Bringing Showmanship and Community Back to the Cinema
Feb 26, 2014
EGA Cinema Treats Audience to Auro 11.1 Experience By Barco
Feb 20, 2014
Omniplex Opens First Cinema Fitted with Auro 11.1 By Barco Immersive Sound Technology and HFR 3D Projection
Dec 11, 2013
Barco’s Immersive Sound Technology Rapidly Gains Traction in APAC Region
Nov 29, 2013
Tamil Thriller Vidiyum Munn to Be Released with Auro 11.1 Immersive 3D Audio
Nov 20, 2013
Suresh Productions and Ramanaidu Studios Adopts Auro 11.1 By Barco Sound Format to Create Immersive Audio for Tollywood Movies
Nov 19, 2013
South-Africa’s Nu Metro Cinemas Goes Fully Digital with Barco
Oct 30, 2013
Cinemex Concludes 1,800 Screen Digital Cinema Deployment Exclusively with Barco
©Copyright 2003-2011 . All rights reserved.