Find Companies:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Digital Cinema Technology Sep. 21, 2014
Please Login
Login/Signup
Sponsors

RSS News
RSS Info About RSS

Member
logo
logo
logo
logo
logo

# 1941 RCA

Skip Navigation LinksStart / Menu > Find Press Releases > Full Press Release
Kortrijk, Belgium,—Nov 1, 2012

Barco and DreamWorks Animation Forge Alliance to Bring Premium 3D Audio Experience to Theaters Worldwide

Global digital cinema technology leader Barco, and the world’s leading animation studio, DreamWorks Animation SKG, Inc. (Nasdaq: DWA), have formed an alliance in which DreamWorks Animation’s next fifteen animated feature films will be mixed in the revolutionary Barco Auro 11.1 3D sound format for global distribution. The studio’s ‘Rise of the Guardians’, which comes to theaters on 21 November 2012, will be the first DreamWorks Animation movie featured in this new agreement.
 
“The premium 3D sound mix of DreamWorks Animation’s ‘Rise of the Guardians’ has successfully been completed, and we are thrilled with the studio’s long-term endorsement of the Barco Auro 11.1 sound format,” comments Wim Buyens, Senior Vice President of Barco’s Entertainment Division. “Barco is truly committed to shaping the cinema of the future – not only are we developing the most advanced digital cinema projection technology, but we are also making critical advances in other technologies – such as cinema sound – to create a unique moviegoing experience for audiences worldwide. Thanks to our revolutionary technology, the cinema can remain the supreme entertainment center.”
 
Multidimensional in-theater experience
"Barco is committed to sound innovation that creates a truly multidimensional in-theater experience, and we're very impressed with the ability of their 3D sound format to immerse audiences even more deeply into the amazing worlds created by our filmmakers," said Anne Globe, Chief Marketing Officer of DreamWorks Animation.
 
Placing aural objects around the auditorium
“What differentiates the Barco Auro 11.1 format from previous sound technologies is that it enables us to place aural objects around the auditorium to envelope the audience with the rich, acoustic spaces that we create virtually,” added Jim Beshears, Head of Post Production at DreamWorks Animation.
 
Three distinct layers
The Barco Auro 11.1 3D sound system is built on a 3D audio technology suite from Auro Technologies that provides tools to create sound in three distinct layers: surround, height and overhead. “With Barco Auro 11.1, you can reproduce the subtle aspects of a film’s soundtrack in ways that are more compatible with the workflows that content creators work with today,” concludes Wilfried Van Baelen, CEO of Auro Technologies. ”We look forward to working with other creative teams and studios within the industry to refine and enhance the toolsets necessary to create premium soundtracks at lower costs.”
 
Press conference
On 1 November 2012, a press conference was held in LA to announce this alliance between Barco and DreamWorks Animation. You can watch the video report of this event here.

About Auro Technologies 
Auro Technologies (www.Auro-3D®.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite.  The Auro-3D® Concept and Listening Formats have been designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers groundbreaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smartphones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
Similar Press Releases
More PR About: Cinema Sound More
Learn More About:
Countries: United States More
More Barco Press Releases: Sep 16, 2014 Barco’s Innovation and Vision Earn its Seat in the Executive Board of the International 3D Society & Advanced Imaging Society Sep 11, 2014 Barco’s Latest 6P Laser Projector Won Prestigious BIRTV Award Sep 5, 2014 Barco Escape Featured as Sample Content for Samsung Gear VR Powered By Oculus Device Aug 4, 2014 Barco Delivers 500 Digital Cinema Projectors to Support the Rollout of Digital Cinema in Brazil Jul 21, 2014 Barco’s 4K Cinema Projector Adds to the Exclusive Experience at London’s New, Luxurious Ham Yard Hotel Jul 16, 2014 Swiss Arena Cinemas Chooses Auro 11.1 Immersive Sound By Barco for its Brand-New, Geneva Flagship Theater Jun 18, 2014 Arts Alliance Media and Barco Announce Screenwriter TMS Integration with Barco Alchemy Projectors Jun 17, 2014 JT Bioscopen Debuts Barco Laser-Illuminated Projection in the Netherlands Jun 12, 2014 Barco Brings on Laser Illumination Pioneer Bill Beck to Further Strengthen its Market Leadership Position in Laser Projection Jun 10, 2014 Metro Cinema (India) Completes Exceptional Cinema Experience with Auro 11.1 By Barco Immersive Sound May 27, 2014 Barco Cinecare Web Connected Services Tool Wins Internet of Things Excellence Award May 20, 2014 Maheshwari Theatre Second in Bangalore (India) to Adopt ‘Auro 11.1 By Barco’ Immersive Sound Technology May 12, 2014 FOOL COOL ROCK! – the first Japanese movie mixed in Auro 11.1 by Barco May 5, 2014 Evergrande Deploys 500 Barco Digital Projectors in New Cinema Chain Apr 26, 2014 Ann Cinema Complex (Kothamangalam) Embraces Auro 11.1 Barco’s Immersive Sound Apr 25, 2014 Kulraj Broadway (Hdil Entertainment Pvt Ltd) Mumbai Introduces Bollywood to Auro 11.1 Barco’s Immersive Sound Format Apr 22, 2014 Cinex Selects Barco and Bardan Exclusively to Outfit its Entire Circuit with Barco Projectors Apr 15, 2014 Barco Secures US-FDA Product Variance for its First-In-The-World, Commercial Laser-Illuminated Cinema Projector, Assuring Hassle-Free and Worry-Free Installation Apr 10, 2014 ‘Wir Waren Könige’ First German Movie Mixed in the Auro 11.1 Immersive Sound Format Mar 27, 2014 Santikos Theatres Acquires Barco Laser Projection to Deliver Cutting-Edge Movie Presentation More
©Copyright 2003-2011 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement
banner