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# 1936 Scophony

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Kortrijk, Belgium—Nov 20, 2012

Barco Fundamental Research Is Pushing the Technology Frontier and Shaping the Cinema of the Future

Global digital cinema technology leader Barco continually develops new technologies to further shape the cinema of the future and to improve the moviegoing experience. In close collaboration with both industrial and academic partners, Barco is participating in several research programs funded by the European Union, the Flemish government, and the Agency for Innovation by Science and Technology (IWT).

Two of these projects have recently led to successful technology demonstrations. In one project, in which the opportunities of the future internet are being explored, Barco successfully streamed standard 4K cinema content from a server in one location to a theater in another location, via a high-bandwidth connection. Barco is also participating in funded research on user acceptance of laser illuminated projection, in which a test panel has concluded tests on image quality.

“As a digital cinema technology leader, we continually invest in new technologies that benefit the entire cinema industry and the moviegoing experience – not only by developing our own innovative products and solutions, but also by participating in funded research programs and via strategic partnerships with cross-industry research groups,” says Wim Buyens, Senior Vice President of Barco's Entertainment Division. “Our cinema streaming demo illustrates that - in the cinema of the future – it will be possible to stream cinema content over the internet from one location to a digital cinema projector installed remotely. What’s more, our participation in laser research projects is giving us more critical insight into the matter, which will definitely benefit the development of our laser projector.”

Laser projection demo
To better understand user perception of laser illuminated projection, Barco engaged in a research project conducted by the iMinds-SMIT research center and the Department of Applied Physics and Photonics (TONA) of the Vrije Universiteit Brussel (VUB). As opposed to earlier laser projection demos, which were conducted with an audience of professionals and cinema owners, this was the first controlled test with actual moviegoers. Set in a real cinema auditorium, the test audience was asked to evaluate the image quality of laser projection via a voting system that included both blind and active testing. The test also included focus group interviews to capture an in-depth discussion of the quality of the movie experience with laser projection. The results of these tests will support Barco in developing a laser illuminated projector to deliver the ultimate movie experience.

Cinema streaming demo
The cinema streaming demo was part of the FI-PPP’s (Future Internet Public-Private Partnership Programme) FI-CONTENT research project on use cases for the future internet. In close collaboration with research partners from the telecom and networking sectors, Barco designed this technology showcase, which was funded by the European Union. Barco streamed 4K cinema content from a cinema server in Ghent, Belgium, to a Barco digital cinema projector installed at a theater in Kortrijk, Belgium. Using the existing network infrastructure between the two remote locations and inside the theater, a sufficient quality of service was achieved to stream and project the Digital Cinema Package complying with industry specifications.

Benefits of streaming over the future high-bandwidth internet
Compared to existing content delivery methods - such as hard disk or satellite connection - streaming over the future high-bandwidth internet opens up endless possibilities for all players in the cinema industry. For cinema exhibitors using satellite receivers today, building permits and complex installations would no longer be necessary. What’s more, centralized content scheduling, programming and streaming from one location in the cinema chain would also be possible. As it would enable them to centralize content storage and playback, studios and distributors could benefit from the future high-bandwidth internet as well. They could also set up an online library of back catalog movie classics that could easily be consulted and programmed by theater owners. 

About SMIT
SMIT stands for Studies on Media, Information and Telecommunication. The research center, founded in 1990 at the Vrije Universiteit Brussel, is part of iMinds. With a current staff of over 60 researchers, SMIT specializes in social science research on media and ICT, with an emphasis on innovation, policy and socio-economic questions. SMIT research combines user, policy and business analysis with both quantitative and qualitative research methodologies. In order to develop new methodological tools, a continuing dialectic between theory and empirical research is one of the center’s high-level objectives.

About TONA
The Department of Applied Physics and Photonics (TONA) is part of the Faculty of Engineering (FirW) of the Vrije Universiteit Brussel (VUB). Forming a multinational community of more than 65 people, the group pursues excellence in education, research, and valorization in the exciting domain of photonics. TONA is uniquely involved in many industry-oriented research projects with Flemish and European companies.


About FI-CONTENT
Funded by the European Union, the FI-CONTENT project of the FI-PPP (Future Internet Public-Private Partnership Programme) aims at transforming the possibilities for the next-generation internet. With input from five important content areas – including future uses of AV, games, web, metadata and user-created content – a consortium of major content providers, gaming companies, hardware vendors, network operators, broadcasters, research institutes and academia was created to propose a number of innovative scenarios for new forms of content. The project focuses on five key areas for improving today’s internet: better Quality of Service (QoS) and experience; direct internet connectivity (a serverless world); usage beyond a static text-, plug-in-, browser-based approach; better tracking of content; and the ability to provide support, failover and resilience across different providers (e.g. between mobile devices, countries, or different access points (e.g. home to library).
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
Barco Web Site:
About Barco Digital Cinema: Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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Countries: Belgium More
More Barco Press Releases: Apr 15, 2014 Barco Secures US-FDA Product Variance for its First-In-The-World, Commercial Laser-Illuminated Cinema Projector, Assuring Hassle-Free and Worry-Free Installation Apr 10, 2014 ‘Wir Waren Könige’ First German Movie Mixed in the Auro 11.1 Immersive Sound Format Mar 27, 2014 Santikos Theatres Acquires Barco Laser Projection to Deliver Cutting-Edge Movie Presentation Mar 26, 2014 China’s Leading Cinema Exhibitors Keen to Install Barco’s Laser Projectors Mar 26, 2014 Barco Drives Open Standards and Global Expansion of Auro 11.1 Immersive Sound with 450 Auditoriums and More Than 50 Movie Titles Committed for Auro Release Mar 25, 2014 Barco Achieves DCI Compliance for New Barco Alchemy Digital Cinema Projectors Mar 24, 2014 Cinemark First to Install Barco’s Laser Projector in North America and Raise the Bar on Image Quality Mar 24, 2014 Barco Raises the Bar for Cinema Image Quality with the Launch of its 4K Laser Projector at CinemaCon Mar 20, 2014 The Brightest Cinema Projectors Are Now More Powerful Than Ever: Mar 18, 2014 Barco brings technology innovator Ted Schilowitz onto the Barco Team as its “CinemaVangelist" to spearhead bold, innovative moves in cinema’s future Mar 14, 2014 Trinity Studios Mixes New Tamil Masterpieces in Auro 11.1 By Barco Mar 13, 2014 Barco and Cinetech Middle East JLT Help Expand the Digital Cinema Experience into Nigeria and Ghana Mar 12, 2014 “CinemaBarco” Ushers in A New Era of Cinema Entertainment, Bringing Showmanship and Community Back to the Cinema Feb 26, 2014 EGA Cinema Treats Audience to Auro 11.1 Experience By Barco Feb 20, 2014 Omniplex Opens First Cinema Fitted with Auro 11.1 By Barco Immersive Sound Technology and HFR 3D Projection Dec 11, 2013 Barco’s Immersive Sound Technology Rapidly Gains Traction in APAC Region Nov 29, 2013 Tamil Thriller Vidiyum Munn to Be Released with Auro 11.1 Immersive 3D Audio Nov 20, 2013 Suresh Productions and Ramanaidu Studios Adopts Auro 11.1 By Barco Sound Format to Create Immersive Audio for Tollywood Movies Nov 19, 2013 South-Africa’s Nu Metro Cinemas Goes Fully Digital with Barco Oct 30, 2013 Cinemex Concludes 1,800 Screen Digital Cinema Deployment Exclusively with Barco More
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