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London and Bulgaria—Dec 3, 2012

RealD and Bulgaria’s Largest Exhibitor Kino Arena Announce Exclusive 3D Technology Agreement

Deal to Begin with Installation of RealD 3D on 44 Kino Arena Screens
RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, and Kino Arena, Bulgaria’s largest cinema exhibitor, announced today an agreement making RealD the exclusive 3D technology provider across the Kino Arena circuit.  RealD 3D technology is initially expected to be installed across 44 Kino Arena screens, including all 7 screens of the flagship Kino Arena, which is expected to open at Bulgaria Mall on 21 December, 2012.  
 
“Kino Arena is committed to offering audiences a premium cinema-going experience. The installation of RealD’s cutting-edge 3D technology will allow us to continue to deliver the brightest visuals and best cinematic experience for our customers,” said Bojidar Iliev, Managing Director, Kino Arena.
 
“With our brightness advantage over other 3D systems, RealD is able to deliver the lifelike and immersive 3D cinema experience that Kino Arena demands.  This agreement adds to our growing install base across Europe as we continue to provide premium visual experiences for the cinema market,” said Karina Neill, Director of Cinema RealD Europe Ltd.
 
RealD is the most light efficient and widest used 3D cinema projection technology in the world. Its premium presentation delivers twice the brightness of other providers and, combined with its lightweight, reusable and comfortable 3D glasses, makes for realistic and immersive viewing. 
 
Kino Arena currently operates 10 cinema locations, across 6 major cities, with a total of 77 screens including two standalone multiplexes with the country’s biggest cinema auditoriums.
 
RealD is the world’s most widely used 3D cinema technology with approximately 21,500 screens equipped with RealD 3D by approximately 900 exhibitors in 68 countries around the world (as of the quarter ended September 21, 2012). 
 
RealD 3D is High Frame Rate compatible and was recently chosen as the 3D presentation provider for the World Premiere of Peter Jackson’s “The Hobbit: An Unexpected Journey,” the first movie to be filmed and presented in a higher frame rate.
 
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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More RealD Press Releases: Sep 9, 2014 Pete Ludé Joins RealD Aug 19, 2014 RealD Equips First Screens in Kazakhstan with RealD 3D Jun 21, 2014 RealD Named 3D Technology Provider for the 17th Shanghai International Film Festival Jun 17, 2014 RealD Issues Statement Regarding Misrepresentations and Misleading Claims Made by Volfoni May 12, 2014 RealD and the Space Cinema Announce Extended Agreement Including Additional 40 RealD Cinema System Installations Mar 24, 2014 RealD and Wanda Cinema Sign Agreement to Add 780 RealD 3D Cinema Systems Across China Jan 9, 2014 RealD TrueImage™ Image Enhancement Technology Debuts With ‘The Hobbit: The Desolation of Smaug’ Oct 10, 2013 Cinema Park and RealD Announce Agreement to Equip Up to 200 Screens with RealD 3D Technology Oct 10, 2013 RealD and Karo Film Sign Deal to Install 10 “Luxe: A RealD Experience” Auditoriums Aug 22, 2013 RealD and UME International Cineplex Sign Exclusive 3D Cinema Agreement Expanding to 100 Screens Across China Aug 7, 2013 RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal Jun 6, 2013 RealD And Cinépolis Sign Extension Making RealD Exclusive Global 3D Technology Provider Apr 30, 2013 RealD and Zhejiang Xingguang Cinema Circuit Sign Agreement to Install RealD 3D in 50 Cinema Auditoriums Apr 24, 2013 RealD Opens Latin American Office in Rio de Janeiro, Brazil Apr 15, 2013 RealD Introduces Precision White Screen Technology Combining 2D White Screen Performance with Polarized 3D Capability Feb 6, 2013 RealD and Karo Film Announce Deal to Equip up to 200 Screens Across Russia With RealD 3D Nov 7, 2012 RealD Named 3D Technology Provider for the World Premiere and 65th Royal Film Performance™ Screening of “The Hobbit: An Unexpected Journey” Oct 29, 2012 RealD and Womei Theater Chain Sign Agreement to Install RealD 3D on 100 Cinema Screens Sep 18, 2012 RealD to Open Office in Russia More
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