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# 1948 RCA

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Beijing, China—Dec 11, 2012

2012-12-11 - Chinese Exhibitor First to use a Barco S2K Projector to Show Commercial Movies in China

Digital Cinema pioneer Barco announces that its newest DP2K-10S digital cinema projector, based on the 0.69” DLP Cinema® chipset, has been selected by Hunan FAYOO Film Culture Industry Investment Management Co., Ltd. (‘FAYOO’) and installed at its newly-opened cinema in Taojiang, Hunan Province, China. This makes FAYOO the first exhibitor in China to use an S2K projector to show commercial movies.

In order to meet the requirement for exhibiting domestic and Hollywood blockbusters, small and medium-sized digital cinemas need to upgrade to a cost-effective solution. To meet this demand, Barco has launched the DP2K-10S projector, the industry’s first DCI-compliant and fully integrated digital cinema projector for small screen theatres.

Barco S2K projectors are being installed in 5 theaters of FAYOO’s newly-opened cinema. Furthermore, CFG-Barco, the joint venture between Barco and China Film Group, has stated that over 100 Barco S2K projectors will be provided to local cinemas in China by the end of this year.

Mr. Cao Yu, Chairman of Hunan FAYOO Film Culture Industry Investment Management Co., Ltd., commented: “Investments in local theaters are part of our strategic deployment. Barco’s cost-effective, highly reliable S2K projector is just what we need to enable our small-sized cinema to exhibit domestic and overseas blockbusters and provide moviegoers with a premium cinema experience.”

Wim Buyens, Senior Vice President Barco and Head of the Entertainment Division, said: “I am very proud that our DP2K-10S projector has received such high recognition from the market worldwide. This proves that our product research and development are on the right track, the best of 2 worlds no compromised towards the cinema experience and DCI requirement and the lowers TCO, well suited for our China market. We will continue to increase the R&D investment and supply more digital cinema projection systems for more cinemas.”

Specifically designed for small screens
Based on the 0.69” DLP Cinema® S2K chipset, Barco’s DP2K-10S features exceptional brightness, vibrant and stable color, and perfect image ratio, enabling small and medium-sized theaters to provide an outstanding visual experience for their audiences. Furthermore, the DP2K-10S won the Best Product Award at the 2012 Beijing International Radio, TV & Film Equipment Exhibition (BIRTV) in August – a clear indication of its exceptional market potential in the future.

Mr. Chen Xuxiang, General Manager of CFG-Barco (Beijing) Electronics Co., Ltd., stated: “The DP2K-10S projector was developed with the involvement of Barco's China R&D team and currently rolling out of our production line in China. FAYOO is an important partner, and I am very glad that this product’s first installation is in FAYOO’s cinema. This encourages us to continue to provide comprehensive solutions for a variety of clients, with the goal of accelerating the development of China’s cinemas.”

About Hunan FAYOO Film Culture Industry Investment Management Co., Ltd.
Hunan FAYOO Film Culture Industry Investment Management Co., Ltd. (FAYOO) is a pioneering comprehensive enterprise with operations covering modern high-standard cinema investment, cinema decoration design, cinema construction, cinema equipment, and professional management training. FAYOO has established long-term, close partnerships with many local theaters, film production and investment companies, such as China Film Group Corporation and its digital circuits, Golden Age Digital Cinema, Hengdian circuits, Hunan Film Group, China Film Stellar Theater Chain, Beijing Fengshang Digital Cinemas, Hunan Xiaoxiang Digital Cinemas, etc.

FAYOO has many cinemas that have been established, or are being established, in Hunan Province of China, including FAYOO Xiledi International Cinema in Changsha, FAYOO Jindian International Cinema in Lengshuijiang, Ningyuan, Taojiang and Xiangxiao FAYOO Xingsha International Cinema. FAYOO is committed to becoming an influential and leading investment management company for medium-sized theaters.
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About CFG-Barco (Beijing) Electronics Co. Ltd.: CFG-Barco (Beijing) Electronics Co., Ltd. (CFG-Barco) was established in 2011. The company is a joint venture among two Barco subsidiaries—Barco Visual (Beijing) Electronics Company Limited and Barco China (Holdings) Limited Company—and China Film Equipment Co. Ltd., a subsidiary of China Film Group. CFG-Barco illustrates Barco’s and China Film Group’s determination to develop China’s digital cinema market by strengthening the localized development and production of digital cinema products and services in China. Through its local customer service facilities, sales, R&D, and production, the company will maintain the world-class quality and service for which the Barco brand is known. Leveraging the experience and influence of China Film Equipment Co. Ltd., the company will also build more effective communication channels and a more intimate relationship with customers.  The CFG-Barco (Beijing) Electronics Co., Ltd. headquarters and factory are located in the Chang Ping District of Beijing. CFG-Barco (Beijing) Electronics Co. Ltd. Directory page
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