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Dublin—Jun 4, 2013

CineSa add Unique Digital’s Basekey service

ODEON & UCI Cinema Group Spain have selected Unique Digital’s KDM delivery service, Basekey™, that will automatically distribute all their security keys direct to their screen servers. 
Basekey provides cinemas, distributors and content media houses with a secure and automated system to manage and deliver keys to any digital cinema site equipped with a Rosettabridge™ theatre management system (TMS) or MovieTransit™ client. Packages of keys are uploaded by distribution partners and managed via a secure web service portal and each TMS automatically only pulls down the keys required for the DCI compliant playback servers on its site by continuously polling for changes and updates.
CINESA have been operating RosettaBridge, Unique Digital’s market leading TMS, in every one of their 41 cinemas since their full conversion to digital in 2012 and have been trialling Basekey as an integrated feature. 
“CINESA have been making full use of Unique’s RosettaBridge TMS for over a year now and we were keen to optimize our booth operations further,” commented José Batlle, CEO of CINESA and COO for Continental Europe, ODEON & UCI cinema group, adding “ our trial of Basekey proved that it was possible to remove all the headaches associated with managing and ingesting keys. The system has now delivered hundreds of keys for several major releases and the benefit has been immediate.”
”A major feature of the new system is the secure web portal that allows us to manage the process from our head offices,” said John Donnelly, Operations Director for ODEON & UCI cinema group Continental Europe, adding ”the service not only allows us to monitor every key that has been ingested with a delivery receipt but also to maintain and track our own estate TDL (Trusted Device List) for all 520 screens.”
Rod Wheeler, Sales and Marketing Director Unique Digital commented “Basekey has been adopted by all the distributors and content providers and we are adding new exhibitor customers to the service every month. This is a service that benefits both the small independent cinemas as well as the larger estates.”
About Unique Digital Ltd.:
Unique Digital, based in Dublin and London, with sister company Unique Cinema Systems in Bergen, kick-started the digital cinema advertising revolution in Europe. Following the conversion of all Norwegian screens for digital advertising in 2002, the company's technology has been installed in many cinema networks throughout Europe, the US and Far East, comprising of over 10,000 screens.  In 2006 Unique Digital headed the extensive digital cinema interoperability trial called the NORDIC project in Norway, and has developed a suite of leading software solutions for the management of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS) and Advertising back office system (Advertising Accord), KDM delivery solution (Basekey) and VPF management software (Cinema Accord).   In 2012 Unique launched the world’s first complete nationwide terrestrial distribution network in Norway, delivering full feature, trailers and pre-show DCP content (MovieTransit). Unique Digital develops software and network solutions dedicated to delivering, managing and supporting cinema and advertising content for the exhibition industry in Europe, the US and Far East.
Unique Digital Ltd. Directory page Unique Digital Ltd. Web Site About Cinesa: More than 20 million viewers per year attest to the commitment and management of Cinesa, the leading movie theater company in Spain. Currently it manages over 520 screens in facilities that value spectator comfort, personalized service and quality of picture and sound. Recently, Cinesa has led the introduction 3D cinema in Spain. All the company's theaters have 3D projection rooms, a business venture that has received a very welcome audience. Furthermore, as an entertainment company, it has expanded its offer with the projection of operas, concerts and live broadcasts of sporting events like the World Cup in South Africa. Cinesa Directory page About UCI Odeon: ODEON & UCI Cinemas Group is the Number 1 operator in Europe and largest in the world outside of the Americas with 237 cinemas and 2,182 screens as of June 2013. We operate in four major European markets: UK, Spain, Italy and Germany; and three smaller markets: Austria, Portugal and Ireland. UCI Odeon Directory page
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