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Los Angeles and Mexico City—Jun 6, 2013

RealD And Cinépolis Sign Extension Making RealD Exclusive Global 3D Technology Provider

Cinépolis Plans to Equip At Least 400 Additional Auditoriums for a Minimum of 1,200 RealD Equipped Screens Across Latin America, USA and India
Global 3D technology licensor RealD Inc. (NYSE: RLD) and Cinépolis, the largest cinema exhibitor in Latin America and fourth largest exhibition circuit in the world, today announced the signing of an extension to their July 2008 agreement which names RealD the exclusive global 3D technology provider for the Cinépolis circuit.  

The agreement also calls for at least 400 auditoriums across the Cinépolis circuit in Latin America, USA and India to be equipped with RealD 3D technology within the next twelve months.  When combined with the approximately 800 auditoriums currently equipped with RealD 3D, the newly signed multiyear, exclusive agreement will see at least 1,200 total Cinépolis auditoriums enabled with RealD 3D.
 
“RealD delivers an immediately noticeable brightness advantage over other 3D technologies and a business model that allows us to cost effectively equip a wider footprint of our auditoriums with their premium 3D presentation,” said Miguel Mier Esparza, COO, Cinépolis.  “Through this exclusive global relationship we expect to equip at least 40 percent of our auditoriums with RealD 3D so we can better accommodate the many 3D titles being released during the summer and holiday seasons while assuring the best available 3D experience for our customers.”      
 
“Cinépolis is a fast growing, global circuit that recognizes the performance advantage of RealD 3D based on our double the brightness of other 3D technologies,” said Marlene Songin, Vice President, Cinema at RealD. “With this commitment to equip a large footprint of their auditoriums exclusively with RealD 3D, Cinépolis will have the flexibility and bandwidth to accommodate the high moviegoer demand for RealD 3D across their theatre locations.” 
 
RealD is the world’s most widely used 3D cinema technology with approximately 22,700 screens equipped with RealD 3D by approximately 1,000 exhibitors in 68 countries around the world (as of March 31, 2013).
 
Cinépolis is currently located in 126 cities in eleven countries and operates approximately 3,100 screens in 344 theatres.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Cinépolis:
With a total of 457 complexes, Cinepolis operates 3,841 100% digital theaters over three continents. With more than 25,000 employees and equipped with advanced technology infrastructure, Cinepolis is always at the forefront of the film industry. It was the first company in Mexico to introduce the concept of multi-stage type rooms, IMAX® and the first in Latin America with VIP rooms. It is also a pioneer in the industry to implement, for the first time in America, 4DX technology for a fourth dimension experience, with moving seats, aroma, light effects and wind, leading the viewer to have a much more intense experience. Innovation is also reflected in other concepts developed for the benefit of its customers such as Junior® Sala, the first of its kind especially dedicated for children, the loyalty program "Club Cinepolis", the online payment card CineCash® credit services to book and purchase tickets via telephone and the Internet through "Cineticket" cinepolis.com, Facebook and Numbered armchair in all rooms. 

Cinépolis Directory page
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