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LAS VEGAS—Mar 12, 2007

NEC Announces Advanced Features for the STARUS Digital Cinema Screen Server at ShoWest 2007

The New STARUS Screen Server Integrates Cinema Industry’s Workflow and Language to Simplify Playlist Management
NEC Corporation of America, a premier provider of IT, network, storage and storage software solutions, today announced enhancements to its STARUS™ screen server at ShoWest 2007, allowing theatre operators to easily build and manage playlists that support both JPEG2000 and MPEG2 files. In addition to providing simple scheduling and playlist administration, the new screen server also incorporates an improved user interface to minimize training and accelerate adoption.

"As the digital cinema industry continues to grow, it is essential for exhibitors to be able to use and operate the technology with ease and ensure a pleasurable cinema experience,” said Kurt Schwenk, general manager, Digital Cinema Division of NEC Corporation of America. “Our newly available screen server technologies simplify the process of presenting digital movies on multiple screens, while ensuring seamless integration of systems in a multiplex without compromising content security.”

NEC’s STARUS screen server supports 3D films and enables 2K and 4K playback. It also meets cinema industry standards providing enhanced security features, including CineLink II encryption and both Thomson’s NexGuard and Philips’ CineFence forensic watermarking technologies. The new STARUS screen server offers selected multiplex functionality, allowing multiplex control at the screen server level so that the theatre operators can remotely monitor all servers within the multiplex from any one server. It also enables screen servers to continue running scheduled playlists, even in the case of a network outage.

With enhanced software components, the STARUS screen server complements the family of STARUS digital cinema projectors with DLP Cinema® technology from Texas Instruments®. NEC is the only supplier that delivers a complete digital cinema solution. This new screen server offering enhances the company’s integration services for system-wide delivery and management of digital content, and supports its world-class expertise in visual display products and infrastructure.

Many world famous premier theatres have installed NEC’s Digital Cinema Solution to deliver state-of-the-art presentations, including the Fox Theatre in Atlanta, Clearview Cinemas’ Ziegfeld Theatre in New York City, Mann's Grauman's Chinese Theatre in Hollywood, Mann's Village Theatre in Westwood, Mann’s Criterion Theatre in Santa Monica, Mann’s Bruin Theatre in Westwood, and ArcLight Cinema's Cinerama Dome in Hollywood.

Availability

The STARUS screen servers are available now. NEC Corporation of America is currently showcasing the complete STARUS Digital Cinema system and ADVASuite Pre-show Advertising solutions in Palace 4 and 5 at ShoWest 2007.

NEC STARUS Digital Cinema Solution

Utilizing best-of-class technology innovations, the NEC Corporation of America’s Digital Cinema Division leverages NEC's world-class expertise in visual display products, infrastructure, and integration services to develop specialized, system-wide solutions for the delivery and management of digital content. By combining the expertise of movie-making professionals with the technological innovation of NEC, the Digital Cinema Division is creating all-encompassing, practical digital cinema solutions that meet the requirements of the cinema industry. NEC's STARUS Digital Cinema Solution combines the immaculate imagery of digital cinema projection with NEC's award-winning server technology, offering the most comprehensive digital cinema solution on the market today. NEC designed the STARUS Digital Cinema Solution to deliver simple multiplex and presentation management in addition to seamless integration at a competitive price.
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Emily Narkviroj 
Channel Marketing Manager 
Phone: 630-467-3288 
enarkviroj@necdisplay.com 


Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia projectors, for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site
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