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Los Angeles, Calif. and Kansas City, Mo.—Jul 28, 2011

RealD and AMC Entertainment® to Equip Additional 1,000 Screens With RealD 3D

Agreement Brings Total Deployment to 2,500 RealD 3D-Enabled Screens Across the AMC Circuit
RealD Inc. (NYSE: RLD) and AMC Entertainment Inc. (AMC) announced today an agreement to equip up to 1,000 additional screens with RealD 3D technology across the AMC circuit in the United States and Canada.  The commitment will raise AMC’s total RealD 3D-enabled screen count to approximately 2,500 screens, ultimately accounting for RealD 3D capability in nearly 50 percent of AMC auditoriums.  Installation of the additional 1,000 RealD 3D-enabled screens has already begun.   
 
“RealD 3D is the most highly attended premium format option across AMC theatres,” said Gerry Lopez, Chief Executive Officer and President, AMC.   “A substantial number of our guests are choosing RealD technology as their preferred way to experience movies at AMC and the addition of more screens will open this opportunity to even more moviegoers.”
 
“Recent film releases have been constrained by available 3D screens and have played in more 2D show times than 3D, limiting each film’s 3D box office potential from the start,” said Michael V. Lewis, Chairman and CEO of RealD.  “With AMC broadening their installation base of RealD 3D technology, they will be able to better serve their audience through wider 3D show time availability.”
 
RealD is a global leader in 3D technology for movie theaters with the largest motion picture exhibition groups in the world featuring RealD 3D-enabled screens.  As of June 6, 2011, RealD has deployed its 3D technology on over 16,700 theatre screens worldwide.

About RealD:
RealD is the world’s most widely used 3D cinema technology and our extensive intellectual property portfolio is used in applications and products that enable a premium viewing experience in the theatre, the home and elsewhere.  RealD was founded in 2003 and has offices in Beverly Hills; Boulder; London; Moscow; Beijing; Shanghai; Hong Kong and Tokyo.
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