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Chicago—Aug 17, 2011
Marcus Theatres® Selects NEC Digital Cinema Projectors and Displays for Full-Scale Rollout at its 47 Locations
Prestigious 75-Year-Old Theater Chain Preparing for New 3D Blockbuster Films
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today that Marcus Theatres® (NYSE: MCS) has selected NEC projectors to make a full-scale conversion to digital cinema on almost 700 screens it owns or manages across the Midwest and East.
The agreement also includes deployment of NEC large-screen displays for the theater chain's lobbies and concession areas to promote food, beverage and other specials as well as adhere to new FDA calorie guidelines.
"We've enjoyed a long history with Marcus Theatres and are grateful for the opportunity to expand our relationship to help meet the demands of 3D movies as well as the overall migration to digital cinema," said Pierre Richer, President and COO of NEC Display Solutions. "Unlike its competitors, NEC is able to offer a comprehensive solution for exhibitors - from high-performing digital cinema projectors to powerful, commercial-grade digital menu boards and our VUKUNET DOOH (Digital Out of Home) inventory management, ad delivery, billing and payment system - to generate new revenue streams as well as elevate the entire theater-going experience."
Marcus Theatres ordered NEC's complete line of digital cinema projectors - the NC1200, NC2000, NC3200S and NC3240S models - for virtually all of its circuit in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. It also will deploy NEC's award-winning E, V and P Series large-screen displays in other areas of the cinemas.
"NEC Display is renowned for offering quality digital cinema projectors, but we're also looking forward to benefiting from a wider spectrum of products in our latest agreement," said Bruce Olson, President of Marcus Theatres. "The ability to change food and beverage items on the fly with dynamic digital menu boards and to easily run advertising will be true differentiators for us in the marketplace."
Meanwhile, Cinedigm (NASDAQ: CIDM), the global leader in digital cinema conversion programs, is responsible for structuring and implementing the underlying VPF (virtual print fee) agreement that enables the conversion to digital cinema, as well as providing the entire administration responsibility of the VPF program.
"We're thrilled we were able to create a customized digital cinema solution for Marcus Theatres, including an anchor position in our recently announced up to $130 million digital cinema funding facility," said Chris McGurk, Chairman and CEO of Cinedigm. "We look forward to supporting the Marcus rollout so their audiences can enjoy the benefits of digital cinema as soon as possible."
Ballantyne Strong, Inc. (NYSE Amex: BTN) is the project's reseller, and will provide installation and integration services, warranty and first-level support, monitoring the health of each projector in the system from its network operations center. Doremi will provide the digital servers with integrated media blocks.
"Ballantyne Strong is extremely proud to continue our 40-plus year partnership with Marcus Theatres on their conversion to digital projection technology. Along with providing the first-rate equipment of our distribution partners, NEC and Doremi, Ballantyne will also be offering installation, NOC and after-sale maintenance services for the entire Marcus Theatres circuit," said President and CEO Gary L. Cavey of Ballantyne Strong.
"Doremi is honored to be working with partners NEC Display, Ballantyne and Cinedigm to benefit Marcus Theatres and its valued patrons," said Michael Archer, Vice President Digital Cinema at Doremi.
NEC digital cinema projectors are Digital Cinema Initiatives (DCI) compliant, which allows exhibitors to capitalize on current and future growth opportunities, and can be centrally managed, freeing up on-site theater personnel for more strategic activities.
The NEC deployment is scheduled to begin shortly to meet fall 3D blockbuster movies, including "Twixt," "Hugo," and "The Adventures of Tintin," with all screens slated to go digital by the end of 2011.
For more information on NEC's digital cinema projectors, visit http://necdisplay.com/category/digital-cinema-projectors.
To learn more about financing options and current promotions, please visit http://www.necdisplay.com/GoDigital.
NEC's Cinema Advantage program offers Reward Points and exclusive promotions to small-to-medium-sized exhibitors. Visit http://neccinemaadvantage.com to register.
NEC Digital Cinema Contacts:
North America and South America
NEC Display Solutions of America
Channel Marketing Manager
Public Relations: Shelby Eversole
Digital Marketing Specialist
Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh http://www.nec-display-solutions.com/p/hq/en/home.xhtml
Phone: 49(0)89-99 6990
Public Relations: Ann Kjellser
PR Manager EMEA
Phone: 46 72 162 8719
Sales: Mark Kendall
Senior Manager, Digital Cinema
Phone: 44 118 969-1352
Marketing: Gerd Kaiser
Product line manager, Large Venue Projectors
Phone: 49(0)89 99 699-623 Japan
NEC Display Solutions, Ltd. http://www.nec-display.com/jp/projector.html
Phone : 0120-610-161 (Customer Support Center)
*9:00-18:00 except Saturday/Sunday/National holidays China
NEC Solutions (China) Co., Ltd. http://cn.nec.com/
Phone +86-10-5934-2885 Australia, New Zealand
NEC Australia Pty Ltd
Phone: +61 3 9262 1111 http://au.nec.com/ Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Phone: +66 2887 8807 http://www.goldenduckgroup.com/ Hong Kong, Macau, Taiwan
Strong Westrex, Inc.
Phone: +852 2827 8289 http://www.strong-world.com/ India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd.
Phone: +91 44 42041505 http://www.realimage.com/ South Korea
Hyosung ITX Co., Ltd.
Phone: +82 2 2102 8591 http://www.hyosungitx.com/
*Web Site of NEC DLP Cinema Projectors http://www.nec-display.com/ap/en_projector/dlpcinema/index.html
About NEC Digital Cinema:
Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.
NEC Digital Cinema Directory page
NEC Digital Cinema Web Site
About Marcus Theatres:
Celebrating its 80th anniversary in 2015, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. The Marcus Corporation’s theatre division, Marcus Theatres®, currently owns or manages 675 screens at 54 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. The company’s lodging division, Marcus® Hotels & Resorts, owns and/or manages 19 hotels, resorts and other properties in 10 states. The company is headquartered in Milwaukee, Wisconsin.
Marcus Theatres Directory page
More NEC Digital Cinema Press Releases:
Jun 19, 2017
NEC Display Solutions Brings New Experiences to Large Cinemas with the NC3541L Projector
Apr 18, 2017
Cineplace and NEC Display Solutions Debuts Europe’s First RGB Laser Cinema Projector
Apr 18, 2017
NEC Takes Cinematic Experience to A Whole New Level
Mar 30, 2017
NEC Display Solutions Announces Premium 4K 35,000-Lumen Laser Phospor Digital Cinema Projector
Feb 6, 2017
NEC Display Solutions Announces New Laser Phosphor Digital Cinema Projector Delivering 14,000 Lumens
Feb 6, 2017
NEC Unveils its First Compact RB Laser Cinema Projector
Sep 28, 2016
NEC Launches Next Generation Digital Cinema Projector
Jun 21, 2016
NEC Announces Milestone for Laser Projection in the Digital Cinema Industry
Jun 17, 2016
NEC Display Solutions Brings Digital Projection to Smaller Theaters with NC1000C Projector
Jun 16, 2016
NEC Display Solutions Presents the Future of Digital Cinema at CineEurope 2016
More Marcus Theatres Press Releases:
Nov 24, 2015
4DX Opens Second U.S. Location, First in the Midwest, at Gurnee Mills Cinema
Nov 4, 2015
HARMAN Professional Solutions’ Technologies Help Marcus Theatres Cast Immersive Audio in a Starring Role at Flagship Cineplex
Oct 13, 2015
Hollywood Software Inks Deal with Marcus Theatres To Utilize its Enterprise Web Product
Sep 1, 2015
4DX Cinema to Make Chicago Premiere This Fall
Dec 13, 2013
Marcus Theatres Debuts Dolby Atmos in UltraScreen DLX Auditoriums
Apr 15, 2013
Marcus Theatres Selects Barco’s Cinema Sound Solution for Ultrascreen Cinema
Oct 10, 2011
Ballantyne Strong Successfully Completes Marcus Theatres® Full-Scale Digital Cinema Deployment in Only 45 Days
Oct 10, 2011
Marcus Theatres® Completes Digital Cinema Installations, Branded MDX
Aug 17, 2011
Doremi Cinema Secures Large-Scale Digital Cinema Rollout for Marcus Theatres®
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