Start/Menu > Find Press Releases >
Refresh this page
Beijing—Oct 24, 2012
Christie Awes Exhibitors in Beijing with World’s First 72,000 Lumen Laser Projection Demonstration
Christie Surpasses Own 63,000 Lumen Record Set at September IBC Show, Achieving World’s Brightest Laser Projection
Christie®, a global leader in cinema projection, fascinated leading exhibitors from Asia Pacific with a demonstration of its prototype laser projector in Beijing today. Short movie clips of 3D content projected on a 20-meter wide by 12-meter high screen were screened at typical 3D brightness levels of 3-4 ft-L and then using the laser projector at 14 ft-L at the theater of Wanda Shi Jin Shan Cinema, leaving the audiences in awe.
“Today’s laser projection demo was fabulous! I’m impressed with the ultra brightness and life-like colors delivered onto the screen,” said Ning Ye, General Manager of Wanda Group.
“Christie is committed to creating new technology and maintaining our products at a high quality. We are continuously developing solutions to help exhibitors to project compelling, immersive images to their screens. Today we are pleased to demonstrate our first prototype laser projector to the exhibitors,” said Lin Yu, vice president, Christie Asia Pacific.
Presenting at the laser demo event, Dr. Don Shaw, senior director, Product Management, Christie Entertainment Solutions, noted, “Audiences deserve to see the brightest 3D with 14 ft-L on cinema screens. Our demonstration today showed just how truly spectacular a movie maker’s vision can be realized when shown at the highest light levels, making the shared experience more immersive, and, ultimately, driving more cinema ticket sales.”
Dr. Shaw continued, “Some attendees leave 3D movies complaining of headaches, fatigue, and sore eyes. Just like reading a book in low light levels, low brightness on the movie screen is one of the reasons for these complaints. Delivering more lumens to the screen will help address these effects, as will the advent of ‘eye-easy’ high frame rate (HFR) movies.”
Commenting on the laser projector, Dr. Shaw said, “There’s half-a-dozen different ‘forks in the road’ decisions that have to be made when designing a laser-projection system and most manufacturers will take different paths.” He noted that Christie customers have come to expect the best in technology and service from the world’s largest supplier of DLP Cinema® projectors, operating for more than 80 years.
Dr. Shaw also shared with the exhibitors information on Christie® IMB, an integrated media block solution that seamlessly converts and delivers feature-film and alternative content within a secure environment to all of Christie’s 2K and 4K, DCI-compliant Solaria® Series 2 projectors. Following his presentation, the audiences were treated to a demo of Christie IMB showcasing MPEG2 contents.
Christie hosted its first laser projector demo for cinema industry luminaries such asDouglas Trumbull, recent Gordon E. Sawyer Academy Award winner, at its High Frame Rate Summit in April 2012.
At IBC 2012 in Amsterdam in September, Christie gained recognition for the world’s first laser projection of Hugo 3D, a feature-length 3D movie projected at 2D brightness levels. Hugo 3D is the first CPG (Cameron Pace Group) certified movie.
Christie’s Commitment to HFR
The two main goals of Christie’s HFR activities are to help the industry develop the best HFR content and the best delivery system for HFR content. The first goal involves assisting leading-edge filmmakers and post-production companies in perfecting HFR movie creation, so the industry has the most engaging, entertaining content possible. The second goal is to assist exhibitors in showing these 3D HFR movies in all their glory. To these ends, Christie is helping create the standards for 3D HFR movies through formal and informal technology-development alliances with major producers and directors, post-production facilities, studios and technology partners. On the exhibitor’s front, Christie provides one-stop shopping for all the hardware, software and services that enable exhibitors to deliver a filmmaker's vision in stunning 3D HFR quality
Manager, Media and Public Relations
PH: +1 519-749-3127
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.
Christie Directory page
Christie Web Site
More Christie Press Releases:
Aug 23, 2017
Christie Showcases Next-Generation RGB Pure Laser Projection Technology and Image Processing Capabilities at BIRTV
Aug 8, 2017
Christie Projectors At MJR Universal Grand Cinema 16 Delivers On Summer Blockbuster Season
Aug 8, 2017
Christie Lights Up Big Cine Expo 2017 as Exclusive Projection Partner
Jun 19, 2017
Christie Partners with Shanghai International Film Festival as Exclusive Digital Projection Partner for the Ninth Consecutive Year and Assists the
Cinemas Shanghai International Film Forum and Exhibition
Jun 16, 2017
First Pure RGB Laser Projector for Mainstream Cinema Exhibition
Jun 15, 2017
Allure, a Christie Company, Debuts in Europe with Automated Digital Signage Content Platform for the Cinema Industry
May 23, 2017
Christie 360 Experiential Studios and TCL Chinese Theatre Deliver the World’s First Permanent Projection Mapping Show on A Cinema Façade
May 11, 2017
Christie Strengthens Global Cinema Team with Hire of Industry Veteran
May 3, 2017
Suning Cinema Selects Christie Cinema Projection Solutions for its New Multiplexes in Nanjing and Xuzhou
Apr 13, 2017
Spain’s Biggest Drive-In Entrusts its Giant Screen to Christie
Mar 30, 2017
Christie Wins DSE 2017 APEX Gold Award for Star Wars: The Force Awakens Red Carpet World Premiere
Mar 30, 2017
James Cameron's Lightstorm Entertainment Renews Exclusive Technology Collaboration Agreement with Christie to Drive Cinema Innovation
Mar 28, 2017
Sasaki Kogyo Selects Christie RGB Laser Projection System for its Largest-Screen Theatre in Cinema Sunshine Aira Multiplex
Mar 27, 2017
Odeon Sambil Multiplex in Madrid Sets A New Benchmark for Europe with Christie RGB EWD Laser Plus All-Christie Audio and Projection
Mar 27, 2017
Christie Provides Sneak Preview of Direct-Coupled RGB Laser Projector from the Christie Freedom Series at CinemaCon 2017
Mar 24, 2017
Christie Launches the CP2308 Superior-Value, Lamp-Based Projector for Smaller Screens; Includes New Processing and Light-Engine Electronics and A Faster, More Responsive User Interface
Mar 23, 2017
Christie Provides Solutions to Help Boost Audience Attendance
Mar 3, 2017
MZC Quanjing Cinema Becomes First Christie Vive Audio Cineplex in Inner Mongolia Autonomous Region
Feb 8, 2017
Cinemex Installs the First Christie RGB Laser Projector in Mexico
Jan 26, 2017
Major Cineplex Installs Thailand’s First Christie RGB Laser Projection System in its Flagship Multiplex at the Famous Siam Paragon Shopping Mall
©Copyright 2003 - 2017
. All rights reserved.