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Cinemacenter is the most important nationally capitalized cinema chain of the country. It emerged in the 1990s as a strategic union of Argentine businessmen who joined resources and efforts to develop the new concept of multi-screen cinema complexes. Currently Cinemacenter has a total of 19 complexes, totaling 88 screens of which 60 screens have 2D and/or 3D digital technology and will, by the end of 2014 have 100% digitized their screens. In 2013 they had 3,695,301 spectators, representing 8% market share in country and 18% market share within the interior of the country.
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