Sky operates the most comprehensive multichannel, multi‐platform television service in the UK and Ireland. Over 9.5 million homes enjoy an unprecedented choice of movies, news, entertainment and sports channels. Sky continues to break new ground with its own portfolio of channels: Sky1 combines its commitment to UK production with the best of the US; Sky Arts continues to embrace new audiences as the UK’s only dedicated arts channel brand; Sky Sports is still raising the bar in sports broadcasting; and Sky News remains a pioneer in multiplatform television news. Almost 6 million Sky homes now enjoy the control and flexibility of Sky+ and 1.6 million homes have already joined Sky+HD, which provides access to 37 dedicated HD channels. Sky is also the UK’s fastest growing broadband and fixed‐telephony provider.