Zhe Jiang Time Cinema was founded in Jun 2003 and spearheaded the establishment of a provincial-wide cinema circuit under the banner of “Zhe Jiang Time Cinema” running film distribution business. In the same year, it became the leader in the province, accounting for 64% of the market. In the years that followed, it expands its business to other regions including Shanghai, Jiangxi and Anhui. By the end of 2010, Zhe Jiang Time Cinema had owned a total of 80 signed cinemas and about 400 screens. It was the number seven largest cinema across China in terms of overall strength with an annual box office up to RMB420 million which is 40% rise in box-office takings.