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# 1950 Theatre TV

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Los Angeles—Feb 21, 2008

RealD 3D Brings U2 3D Home

Groundbreaking 3D Concert Film's European Premiere in RealD 3D Rocks Band's Hometown of Dublin
RealD 3D, the global leader in 3D, announced today that the European premiere of 3ality Digital Entertainment's U2 3D, distributed by National Geographic Cinema Ventures, was shown in RealD 3D’s next-generation digital 3D cinema experience on February 20 at Parnell Street's Cineworld in the heart of Dublin, as part of the Jameson Dublin International Film Festival.  The band sported customized RealD 3D glasses - designed by Bono- for the occasion. Attending fans were given collectible RealD glasses as well.

U2 3D, primarily directed by Irish artist Catherine Owens with co-direction Mark Pellington, is the first live-action movie ever shot and produced in digital 3D. The movie was filmed during the Central and South American leg of U2’s Vertigo Tour.  With breathtaking 3D visuals, U2 3D captures the intimacy between band and audience in a unique, visceral way and establishes a new standard in 3D filmmaking.  The film opened in selected domestic RealD 3D theaters on February 15 and opens widely on February 22.   The majority of moviegoers who see U2 3D will see it in RealD 3D, the largest global 3D cinema platform.

"We are thrilled that the U2 3D premiere in Dublin, the band’s hometown, was shown in RealD 3D," said Michael Lewis, chairman, CEO, and co-founder, RealD.  "U2 3D is a totally new cinematic experience which brings viewers into a stadium concert in an unexpectedly intimate and incredibly immersive way.”

U2 3D is produced by 3ality Digital’s John Modell, Jon and Peter Shapiro Shapiro along with 3D and digital image producer Steve Schklair and Catherine Owens. The film is executive produced by 3ality’s Sandy Climan, Michael Peyser, and David Modell.

 
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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