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# 1938 Baird.

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LAS VEGAS & OMAHA,—Mar 3, 2008

Ballantyne to Exhibit NEC Starus™ Line of Digital Cinema Projectors at ShoWest Theatre Industry Convention March 10-13th

Ballantyne-Strong, NEC and Real D Technologies to Host Thursday ShoWest All-Industry Luncheon
Ballantyne of Omaha, Inc. (Amex: BTN), a motion picture projection, digital cinema and cinema screen equipment and services provider, announced today that its Strong Digital Systems division ("Strong"), partnered with NEC Display Solutions, will be exhibiting the NEC Starus™ Line of Digital Cinema Projectors at the 34th annual ShoWest cinema exhibition and distribution industry convention in Las Vegas on Monday, March 10th - Thursday, March 13th, at the Bally's Hotel Convention Center. Ballantyne's ShoWest booths are 1205 - 1215 and 1306 - 1316.

Ballantyne will also be showing its other cinema product and service offerings at ShoWest. Additionally, Ballantyne-Strong, along with NEC and Real D Technologies, will be hosting the ShoWest All-Industry Luncheon on Thursday, March 13th at 12:30 pm PST.

Representatives of Ballantyne's digital cinema service organization, Strong Technical Services (STS), and its recently acquired cinema screen subsidiary, Marcel Desrochers Inc. (MDI), will be on hand to speak with customer prospects. STS is dedicated to serving the growing digital cinema marketplace by performing site surveys, equipment installation, repair and alignment, film and digital projector maintenance, field and in-class training and after-installation service on digital projection equipment and audio components. MDI is a leading cinema screen manufacturer, providing state of the art conventional cinema screen systems as well as specialty "silver" screens required for Real D and other 3-D cinema technologies.

President and CEO, John P. Wilmers commented, "As the master reseller of the NEC Starus™ Line of Digital Cinema Projectors in the Americas, we are pleased to anchor NEC's ShoWest presence with Ballantyne-Strong's booths. With the large-scale rollout of digital cinema anticipated later this year, this year's convention is at a particularly exciting time for our Company and the exhibition industry, and we feel well prepared to meet our customers' needs. We look forward to engaging with customers regarding our growing array of cinema product and service solutions, which are backed by a 60-plus year commitment to quality and customer service."

About ShoWest:

ShoWest is the most prestigious and longest running convention and trade show exclusively for the cinema exhibition and distribution community. This annual gathering allows members of the motion picture theatre industry to learn more about industry trends, the latest products and services, screen films, view product reels and be among the first to see cutting edge theatre equipment products, services and technologies vital to the industry. Every year, over 5,000 motion picture industry professionals make ShoWest their "must-attend" event.

ShoWest is produced by Nielsen Business Media formally known as VNU Business Media, a global information and media company. The Nielsen Business Media Film Group produces four major annual conventions and expositions (ShoWest, ShowEast, Cinema Expo International and CineAsia). For more information please visit www.showest.com/filmexpo/index.jsp.
About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong Inc.is a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page
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