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Digital Cinema Technology Nov. 22, 2014
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# 1941 RCA

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London—Mar 6, 2008

Michael Jackson fans applaud More2Screen/ Sony BMG Entertainment’s 25th anniversary screenings of iconic ‘Thriller’ video at ODEON Cinemas

The first ever Big Screen showings of Michael Jackson’s iconic Thriller video have helped push the singer’s new album Thriller 25 to a Top Three debut in the UK charts.

As part of the celebrations for the 25th anniversary of his 1983 original hit (with sales in excess of 100 million copies it is the most successful music album of all time ) the accompanying short film Thriller was screened free at selected ODEON cinemas around the country on Friday and Saturday 8th/9th February.

The original 14-minute music video had been digitally enhanced to “terrorize y’awl neighbourhood”, making it a must for any Jackson fans. The shows started at 11.30 pm in seven selected ODEON cinema locations and were well attended, with two locations completely full!

The digital screenings formed part of a worldwide promotional launch campaign for the Thriller 25 album and audience feedback from the cinemas demonstrated the appreciation at seeing this iconic short film, never before seen on the Big Screen:

"The reaction was great. Cheers and applause could be heard after the screening so the guests had a great time" ‘The Quad poster was stolen by eager fans’

Said Christine Costello of More2Screen:

‘Thriller Nights’ was a fantastic collaboration which gave added value to ODEON customers and allowed Sony BMG to share the excitement of the new album launch. The original Thriller is still the biggest selling album of all time and watching Director John Landis’ accompanying film again reminded us why it broke the mould in music videos in its day and remains a milestone in pop and video history"

T: +44 (0)7803 970147 E: christine.costello@more2screen.com

About More2Screen Limited: More2Screen is the leading distributor of event cinema in the UK* with more than 7 years of experience acquiring and distributing world-class opera, ballet, music concerts, theatre and special event films to 4,000 cinemas in 50+ international territories – including 37 live broadcasts and over 100 different recorded productions, plus 3D live/recorded content. 
 
We’re passionate about bringing the finest entertainment content closer to local audiences across the globe, from distributing magnificent opera and ballet productions in partnership with Europe’s leading companies including the Royal Opera House, the Mariinsky Theatre and the Dutch National Ballet, to first-class classical music concerts from the Berliner Philharmoniker. Our ever-expanding repertoire also features live and recorded pop music events from best-selling artists like The Rolling Stones, Adele, Queen, Peter Gabriel, Def Leppard and Morrissey, plus the musical theatre must-sees Chess In Concert, Jeff Wayne’s The War of The Worlds and an all-star Broadway cast performing Stephen Sondheim's Company.
More2Screen Limited Directory page About igig.tv : igig.tv (now part of Shooting People Films) was responsible for the first distribution of music concerts in cinema in the UK (Stereophonics May 2002) and since then has produced digital cinema events such as the first live high definition broadcast of a music concert across 28 cinemas in Europe for Robbie Williams, as well as for Led Zeppelin, UB40, Kylie, U2, Paul Weller and Sigur Ros. Robbie Williams and Led Zeppelin theatrical releases delivered the highest and second highest selling music DVDs in the UK ever in 2004 and 2005 igig.tv Directory page
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