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# 1951 RCA

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Las Vegas—Mar 23, 2004

GDC Technology, Barco and Showbox Presented 2K Resolution Digital Movie at ShoWest

The leading developer of digital cinema solutions — GDC Technology and Barco together with Showbox, Korean leading film distributor brought to ShoWest clips of a full-feature length Korean Blockbuster “Taegukgi” in 2K picture resolution using GDC Technology’s 2K DSR™ Digital Film Server and Barco’s DP100 2K DLP Cinema™ projector. The presentation of the 2K content took place at Barco’s booth at ShoWest. The movie, “Taegukgi” is currently rewriting new box office record in Korean film history with more than 10 millions attendances have been recorded to date.

The USD15mil budgeted Korean Blockbuster “Taegukgi” was acquired on traditional 35-mm celluloid and digitally converted into 10-bit log cinenon data files. The eight reels of data files were subsequently fed into GDC Technology’s 2K DSR™ Digital Film Agile Encoder with uncompressed 6-channel PCM audio data files for encoding and packaging.

“All the past commercial screenings of digital movies using Texas Instruments’ 2K DLP Cinema™ projectors were shown with content digitally mastered for 1.3K or at best HDTV picture resolution, the movie-goers can now fully appreciate the beauty of a 2K digital cinema with the availability of 2K content”, said Dr Man Nang CHONG, GDC Technology’s CEO.

“We at Barco are proud to be associated with GDC and Showbox to bring “Taegukgi” to ShoWest as another example of the innovation and excellence in visualization that is so engrained in our hearts. This partnership and cooperation across all continents is another great step in bringing the best cinema has to offer to the movie going Patron” Sjoerd De Clerck, Managing Director Barco Digital Cinema said. GDC Technology’s DSR™ Encoder and Servers were used in Texas Instruments’ 2K prototype demonstrations at Entertainment Technology Center’s Digital Cinema Lab, Hollywood and ShoWest’03 Las Vegas in February and March 2003 respectively. The demonstration marks an important milestone in digital cinema, as previously the digital film exhibition was limited to HDTV resolution.
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
GDC Technology Limited Contacts:
Media Contact:   Tony Adamson

GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
info@gdc-tech.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site Logo: GDC Technology Limited About GDC Technology Limited: GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider. GDC develops, manufactures and sells media servers, content storage systems, theatre management systems and network operations center software for the global cinema industry. GDC is a licensee of the DTS:X object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Digital Cinema Network Limited, a GDC subsidiary, manages VPF for over 6,300 theatre screens and with more than 650 studios or motion picture distributors worldwide. GDC Technology Limited Directory page GDC Technology Limited Web Site
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