Find Companies:
Digital Cinema Technology Mar. 04, 2015
Please Login

RSS News
RSS Info About RSS


# 1930 de Forest

Skip Navigation LinksStart / Menu > Find Press Releases > Full Press Release
PARIS, FRANCE and BURBANK, Calif.—Mar 11, 2008

Thomson and Marcus Theatres Pact for Digital Cinema Test in Milwaukee Market

Thomson (Euronext Paris: 18453; NYSE: TMS), through its Technicolor Digital Cinema business, announced today it will install digital cinema projection systems with Milwaukee, Wis.-based Marcus Theatres® at the Cinema At The Renaissance 13-plex in Sturtevant, Wisconsin.

The Technicolor projection systems will deliver razor-sharp images and pure uncompressed digital sound to moviegoers, and will enable a new range of programming opportunities such as live concerts, sporting events, and 3-D.  Additionally, the systems will be fully integrated with the current digital advertising system, allowing for seamless pre-show presentation in 2K resolution.

Marcus Theatres, a division of The Marcus Corporation (NYSE: MCS), is the seventh largest motion picture exhibitor in the United States and operates 595 screens at 49 locations in Wisconsin, Illinois, Minnesota, Ohio, North Dakota and Iowa.

“Marcus Theatres has been an industry leader for over 70 years,” said Curt Behlmer, executive vice president of Technicolor Theatrical Services and COO of Technicolor Digital Cinema. “We look forward to working with them in their ongoing pursuit of providing their customers with the highest quality motion picture presentation available.”

“Marcus Theatres is pleased to partner with an outstanding company such as Technicolor to test Digital Cinema in Milwaukee. Now our guests will be able to experience a wide variety of entertainment options – everything from 3D presentations, unique alternative content and the greatest Hollywood hits – all presented in digital cinema’s outstanding sound and image quality,” said Bruce J. Olson, president of Marcus Theatres.

Each theatre installation will feature Technicolor’s fully integrated networked systems, which includes a satellite system for content delivery and the Technicolor Theatre Management System (TMS). The Technicolor TMS is a software solution that enables exhibitors to control theatre automation and manage all content such as trailers, advertisements, and features with simple drag-and-drop technology. The digital cinema systems will be supported by Technicolor’s maintenance services with 24/7 remote monitoring to ensure system health.

The Marcus installations are part of Thomson’s previously announced North American digital cinema beta test.  Technicolor Digital Cinema has installed digital cinema systems with several prominent exhibitors in North America and Europe including ArcLight Cinema Company, Cinemaworld, Clearview Cinemas, iPic Entertainment, Mann Theatres, National Amusements, Wehrenberg Theatres, Zyacorp’s Cinemagic Stadium Theatres, and Kinepolis Group in Belgium.

All hardware and software placed in each site will conform to industry-standard specifications published by Digital Cinema Initiatives LLC (DCI). Furthermore, the Technicolor Digital Cinema plan is technology agnostic, enabling both exhibitors and studios to benefit from the best available technology. 

As previously announced, Thomson has signed digital cinema equipment usage agreements with DreamWorks SKG, Sony Pictures Entertainment, Twentieth Century Fox, Universal Pictures, and Warner Bros. to facilitate the roll-out of up to 5,000 digital projection systems in North America. Under the separate, long-term accords which began in late 2006, each of these studios has agreed to distribute content digitally throughout the United States and Canada and pay a virtual print fee to Thomson for screens equipped with Technicolor Digital Cinema systems.

Technicolor Digital Cinema Contacts:
Bob Hoffman – Technicolor, US

Thibault Peulen – Technicolor, Europe  
+33 1 41 86 53 93  

About Technicolor Digital Cinema: Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies, based on a thriving licensing business. Our commitment: Enhance media experience on any screen, in theaters, at home and on the go. Technicolor Digital Cinema Directory page Technicolor Digital Cinema Web Site
Similar Press Releases
More Technicolor Digital Cinema Press Releases: Sep 26, 2013 Technicolor Enters Digital Cinema Strategic Partnership with EFS Media Group Apr 17, 2013 Technicolor and GDC Technology enter Digital Cinema Strategic Alliance Nov 7, 2012 Dutch FilmWorks signs up to Technicolor’s MediAffinity Nov 6, 2012 Technicolor Grows Nordic Distribution Network with New Partnership Nov 2, 2012 Technicolor and Contenido Alternativo enter Digital Cinema Strategic Alliance Aug 29, 2012 Technicolor Grows European Electronic Film Distribution Network Jul 12, 2012 Avatar Colorist Skip Kimball Joins Technicolor Apr 26, 2012 Technicolor Partners with Theatres at Mall of America® for Terrestrial Electronic Distribution for Feature & Trailer Content Nov 10, 2011 Cinedigm Digital Cinema Corp. Closes Deal to Sell Digital Delivery Assets to Technicolor Jul 27, 2011 Technicolor Launches Franchise Licensing Program with the Establishment of Technicolor PostWorks New York Jul 27, 2011 Technicolor Expands its Post Production Capacities on West Coast with the Acquisition of LaserPacific Jul 27, 2011 Technicolor Expands Footprint in Digital Cinema Distribution Oct 12, 2010 Technicolor and Marcus Theatres® Pact to Deploy Technicolor 3D Aug 11, 2010 Technicolor 3D Surpasses 250 Screens in North America Mar 17, 2010 Technicolor 3D Launches in North America on More than 150 Screens Mar 2, 2010 Technicolor and Bow Tie Cinemas Pact to Deploy Technicolor 3D Jan 6, 2010 Technicolor Brings 3D to the Home and Beyond Oct 28, 2009 Industry Aligns to Fund Film 3D Rollout to Exhibitors Oct 22, 2009 Strong Industry Support Accelerates Technicolor 3D Rollout Sep 23, 2009 Technicolor Leads Industry by Providing both Available Digital Cinema Image Detection Watermarking Solutions More
©Copyright 2014 Main Site WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement