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# 1938 Baird.

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Las Vegas,NV—Mar 12, 2008

Barco to expand Digital Cinema team in the US.

Barco, a world leader in Digital Cinema, increases its commitment to the digital cinema market, and announces the appointment of Todd Hoddick as new Vice President for Barco Media & Entertainment’s Digital Cinema activities in America.  In his new role, he will closely work together with Wim Buyens, head of Barco’s Global Digital Cinema activities.

Todd has significant experience in the entertainment industry and Digital Cinema. Over the past 10 years, he has been a full time employee or independent consultant supporting international companies such as NBC-Universal, The Walt Disney Company, News Corp-Fox and Sony. 

Prior to this new role at Barco, Todd Hoddick held the position of Vice President Strategic Partnerships & International Operations for Technicolor Digital Cinema. He has an impressive record in supporting and achieving industry firsts: 1st international satellite distribution of full-length Hollywood feature film in Belgium; 1st release of fully integrated Theatre Management System in Western Europe (July 2007).

“We strongly believe in the future of digital Cinema and will further invest in the innovation of our Digital Cinema solutions and in our global teams and services. Todd Hoddick is a great asset to Barco’s US based Digital Cinema team. His knowledge of the cinema industry, his enthusiasm for new technology and his proven track record make him of great value for an already strong team”, says Wim Buyens, Vice President of Barco’s Media & Entertainment Global Digital Cinema activities.

Todd Hoddick states: “Barco is ‘the’ innovating leader in Digital Cinema projectors. I am thrilled to be a part of this team and I look forward to serving and supporting our Digital Cinema customers, dealers and partners. Digital Cinema and the quality of 3D Digital Cinema are at a breakthrough point.  We anticipate great excitement and broad acceptance of this revolutionary technology.”

“In his new role, Todd and his US team will further build on creating close relations with integrators and theater owners. Barco strives to always think with the customer, in order to offer the best Digital Cinema solution. Offering that solution goes beyond selling digital projectors; it’s about the total cost of ownership, ease of use and more”, concludes Wim Buyens.

Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
Barco Web Site:
About Barco Digital Cinema: Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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