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# 1933 Sanabria

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London —Mar 19, 2008

XDC and Sound Associates Announce Partnership Agreement

Having successfully contributed to the creation of the largest digital cinema network in continental Europe, XDC will now offer the full range of its deployment operations services to UK’s exhibitors with the support of Sound Associates, UK’s leading cinema equipment integrator.

From its beginnings in 1958, Sound Associates has continued to provide solutions to the technical challenges for film exhibition – including preview theatres, bespoke locations, independents, and the multiplex operators – specifying, installing and commissioning equipment designed to maximise the viewing and listening enjoyment for all audiences. Fabrice Testa, Vice President Sales & Business Development at XDC, said: “We are very proud to have signed a partnership agreement with Sound Associates. They enjoy excellent relationships with all the key exhibitors, along with the major industry projector and server suppliers. They have an impressive history in digital cinema - from the installation of single screens up to the global provision of fully integrated and networked D-Cinema solutions inside multiplex venues.”

XDC has today built the largest operational D-Cinema network in continental Europe (Sweden, Belgium, Luxembourg, France, Spain, Switzerland, Germany, Austria, The Netherlands and Poland). Bernard Collard, Executive Vice President – General Manager at XDC, points out: “XDC is now ready to offer its deployment operations services in the UK. For many reasons, the UK is a strategic marketplace in Europe and large-scale roll out programmes will start in the coming months.”

Jerry Murdoch, Sales & Marketing Manager for Sound Associates, said: “Initially, Sound Associates will provide sales & marketing support to XDC in UK. Once a contract is signed, we will carry out the site inspections and detail any related necessary infrastructure work. We will then install the equipment (including any stereoscopic (3D) systems), and provide on-site training, on-site annual maintenance visits and of course, if necessary, call-outs. The helpdesk and monitoring support will still be serviced by XDC as their staff is fluent in English. We are delighted to collaborate with XDC … we have known them for a long time, and they have built the most comprehensive digital cinema service entity in Europe.”

Note:
XDC and Sound Associates are participating to the DigiTraining 2008 organized by Media Salles in London. They will hold a common presentation on Friday April 11th, and on Saturday April 12th, they will sponsor the Closing Dinner in order to celebrate the 50th Anniversary of Sound Associates. In order to get your personal invitation, please send an email to jmurdoch@soundassociates.co.uk.
About Sound Associates Ltd: Sound Associates provide picture and sound presentation solutions to the entertainment industry.  Cinema continues to be at the forefront of the activities and Sound Associates remain the UK’s leading cinema equipment integrator. Sound Associates Ltd Directory page About dcinex™:
Dcinex™, formed following the acquisition by XDC of FTT and Bewegte Bilder, is a pan-European commercial cinema company whose goal is to offer the most comprehensive range of cinema services to cinema exhibitorsand to distributors and beneficial owners. With comprehensive geographic coverage in all European countries, dcinex™ conducts its activities through two operating units dedicated to cinema exhibitors: Exhibitor Services, and to distributors and beneficial owners: Content Services. Dcinex™ Exhibitor Services focuses on the provision of end-to-end solutions, including the supply and installation of equipment, VPF funding, technical support and maintenance services. Dcinex™ Content Services offers a comprehensive range of post-production and mastering services for distributors and owners of content, as well as pan-European physical and electronic delivery, digital rights management and alternative content.

dcinex™ Directory page
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