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# 1930 de Forest

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Kennesaw, Ga—Apr 1, 2004

DLP Cinema™ Projectors By Digital Projection International Chosen for Most Extensive Conversion to Digital Cinema

Digital Projection International (DPI), an Emmy® Award-winning manufacturer of high-performance projection systems, announced American Cinema Advertising Network (ACAN) will supply UltraStar Cinemas of San Diego, CA with its Digital Projection Cinema projectors featuring Texas Instruments DLP Cinema™ technology. The projectors will be used to display digital pre-show advertising content, alternative programming, digital theatrical trailers and Hollywood digital features. UltraStar will be the first North American exhibitor to use DLP Cinema™ technology-equipped projectors for all digital pre-show programming and full features.

Under its recently announced Pre-Show Advertising and Media Asset Marketing Agreement with UltraStar, ACAN will initially outfit 20 out of the company’s 81 total screens in the U.S. with DPI’s DLP Cinema™ projectors. The Agreement calls for ACAN to finish the conversion of UltraStar’s remaining 61 screens within a year, which will likely make the company the first exhibitor in the world to be fully equipped for digital cinema on all screens.

“We are so gratified that a company and an exhibitor have finally stepped up to put into place high-quality projection technology for the exhibition of all digital content,” said Peter Nicholas, DPI’s Director of Cinema Sales and Marketing in North America. “It’s an honor to be part of such a significant step forward.”

“We are pleased to see Digital Projection and UltraStar moving forward with a significant DLP Cinema deployment,” said Doug Darrow, Business Manager, Texas Instruments DLP Products. “A complete conversion of UltraStar’s 81 screens to digital is a promising step towards the future of cinema.”

In addition to DPI, ACAN has assembled a team of leading companies to execute this extensive project. According to Alex Gorovitz, chief executive officer of ACAN, and Alan Grossberg, president and CEO of UltraStar Cinemas, the companies are committed to providing the best presentation quality for the viewing audience and its advertising clientele.

"UltraStar Cinemas will be the first exhibitor in North America to be equipped with the necessary equipment to show all digital programming, including movies, using one projector. The quality of the theatrical presentation should be the absolute best, including the pre-show. Anything less is a disservice to the advertiser and an insult to the audience," said Gorovitz.

“We've been a leader in the adoption of digital cinema and are hopeful that other exhibitors will follow our lead by making the jump to DLP Cinema™ for all applications, rather than giving in to the temptation of using inferior non-DLP technology,” added Grossberg. "ACAN obviously shares our vision and commitment to superior digital presentation as evidenced by their willingness to provide this technology."
About UltraStar Cinemas: UltraStar Cinemas is headquartered in San Diego County and has operated theaters throughout Southern California and Arizona. Recognized for pioneering the digital age of cinema, UltraStar was the first theater group in the world to be fully equipped with Pure Digital Cinema® powered by DLP Cinema® technology in all of its locations. In 2009, the company also became the first to offer D-BOX motion seats, which use motion effects specifically programmed for each film to create an immersive experience for movie goers. UltraStar Cinemas Directory page About Digital Projection Ltd.: DPI manufactures and distributes an extensive line of ultra high- performance 3-chip and single-chip DLP(TM) projection systems. These projectors are the reference standard for demanding applications such as large-venue, live-event staging, fortune 5000, homeland security, education, medical and scientific research, command and control, digital cinema, commercial entertainment, worship and elite home cinema. Digital Projection Ltd. Directory page About American Cinema Advertising Network: ACAN, formerly Century Media Advertising, was founded in 1982 and has been a major provider or pre-show slide advertising representing exhibitors such as Loews, Mann, Village, Century, Village, and others. American Cinema Advertising Network Directory page
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