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Milwaukee, WI—Jun 13, 2008

Marcus Theatres® and XPAND Join Forces Resulting in Expansion of 3D Digital Theatres in Midwest

XPAND, a rapidly growing international leader in 3D Digital experiences and technology platforms, today announced that Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS) and seventh largest U.S. theatre circuit, plans to install 12 XPAND 3D systems across the Midwest, taking the XPAND 3D network to over 200 theatres worldwide.

XPAND has had enormous growth over the last several months since adopting their superior stereoscopic active technology, a highly sophisticated infrared 3D delivery system, which is the base product of many developing 3D platforms.   One of the distinctive components is the Active Glasses, a fast-switching shutter mechanism that alternately blocks each eye.  Coupled by a wide lens-viewing field, images on the screen achieve a true depth, flicker free realism producing absolute 3D.  XPAND’S 3D system is also the most flexible, adaptive, and utilitarian technology so it can easily transition through several auditoriums, allowing the exhibitor to maximize their operations, at a fraction of the cost.

With a commitment by Hollywood and independent studios to produce high-end 3D content, and the concurrent digital cinema conversion, Marcus Theatres and XPAND will work together in providing the most optimal guest experience, which both companies believe will quickly become the latest trend in 3D movie-going entertainment.  Further enhancing the experience, will be the roll-out later this year of XPAND’S redesigned glasses that will not only be a sleek new model, but also contains a host of other technology devices that will provide every exhibitor a long-life and cost-effective 3D product.

“XPAND is extremely privileged and honored to be working with Marcus Theatres which is one of the most well-respected exhibitor groups in the U.S.,” says Maria Costeira, CEO of XPAND. “This partnership confirms the position of Marcus Theatres as a cutting-edge and visionary group committed to the emergent 3D digital technologies market—so this is a perfectly matched partnership.”

“Marcus Theatres is pleased to offer our guests a unique 3D experience at these 12 locations utilizing XpanD’s active glasses. This innovative technology provides another way for us to attract more moviegoers to our theatres.  We look forward to working together to create the ultimate movie experience,” said Bruce J. Olson, president of Marcus Theatres.

About XPAND: XPAND 3D is the global leader in 3D technologies for cinema, with systems used by almost 10,000 3D cinemas in more than 50 countries. XPAND 3D is also the 3D solution of choice for home, business, post-production, education, military, medical, and professional 3D applications. XPAND 3D designs, manufactures, and OEMs, a range of consumer electronics 3D solutions that are driving the 3D revolution. XPAND is committed to advancing the state-of-the art in technology to provide consumers, businesses, educators and medical professionals with the comprehensive advantages of stereoscopic 3D. XPAND provides glasses on a linear scale from the most advanced and feature-packed, for sophisticated surgical, training, and home theater, to more ruggedized and affordable for cinema and mass-market use. X6D Limited is a global company whose products and services are marketed under the XPAND brand name. XPAND Directory page About Marcus Theatres: Celebrating its 80th anniversary in 2015, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. The Marcus Corporation’s theatre division, Marcus Theatres®, currently owns or manages 675 screens at 54 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. The company’s lodging division, Marcus® Hotels & Resorts, owns and/or manages 19 hotels, resorts and other properties in 10 states. The company is headquartered in Milwaukee, Wisconsin. Marcus Theatres Directory page
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