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Digital Cinema Technology Dec. 09, 2016
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# 1937 RCA

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Los Angeles —Jul 1, 2008

Cinemark and RealD 3D Announce Exclusive 1,500 Screen Digital 3D Partnership

1,500 new RealD 3D screens to be installed; over 5,000 committed RealD screens is turning point in 3D

Cinemark Holdings, Inc. (NYSE: CNK), and RealD 3D, the global leader in 3D, announced today that Cinemark will add up to 1,500 RealD 3D screens to its circuit, bringing RealD’s committed 3D platform to a game-changing 5,000 worldwide screens.  Cinemark’s global deployment of its greatly expanded 3D platform, with RealD as exclusive digital 3D provider, comes as an unprecedented slate of top-tier 3D films is announced for 2009 and 2010.  The parties expect to commence the roll-out upon completion of the Digital Cinema Implementation Partners (DCIP) initiative.

The consummation of the announced deal is subject to completion of definitive agreements and is contingent upon DCIP finalizing the necessary digital cinema conversion arrangements.

“Cinemark has always been committed to new, exciting, premium experiences for our cinema guests,” said Alan Stock, CEO of Cinemark Holdings, Inc. “Our partnership with RealD 3D brings amazing 3D visuals to our screens in time for a roster of great 3D films from the leading talents in cinema.”

“We are thrilled that Cinemark has chosen RealD to make this breakthrough commitment to 3D,” said Michael Lewis, chairman and CEO of RealD. “Cinemark and RealD together can now bring a premium 3D experience to moviegoers throughout the United States and Latin America, who will truly have ‘the best seat in town’. This expansion of our RealD 3D platform also means that RealD has passed the 5,000 screen milestone:  a game-changing number for 3D and for the business of movies.”

"RealD is building a groundbreaking 3D platform which paves the way for the release of such films as our upcoming Journey to the Center of the Earth, which, in the 3D version, is the first live-action narrative 3D film ever released," said Dan Fellman, President Domestic Distribution, Warner Bros. Pictures.  "The 5,000 screen milestone is a huge win for studios and exhibitors alike.

RealD’s next-generation 3D is immersive and realistic, bearing no resemblance to the anaglyph red-and-blue glasses of the 50’s or other analog technologies. The new digital 3D has been hailed as the greatest advance in filmmaking since the advent of color. 5,000 3D screens has often been cited as a number at which the box-office impact of 3D becomes nationwide and undeniable. Such a planned rollout provides a greatly expanded platform for Hollywood’s creative community to release 3D films, with the attendant increased attendance and revenue.

About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Cinemark Holdings, Inc.: Cinemark is a leading domestic and international motion picture exhibitor, operating 522 theatres with 5,865 screens in 41 U.S. states, Brazil, Argentina and 13 other Latin American countries as of September 30, 2016. Cinemark Holdings, Inc. Directory page
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